Wednesday, October 31, 2012

Social factors trump genetic forces in forging friendships, CU-led study finds

Social factors trump genetic forces in forging friendships, CU-led study finds [ Back to EurekAlert! ] Public release date: 31-Oct-2012
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Contact: Jason Boardman
boardman@colorado.edu
University of Colorado at Boulder

"Nature teaches beasts to know their friends," wrote Shakespeare. In humans, nature may be less than half of the story, a team led by University of Colorado Boulder researchers has found.

In the first study of its kind, the team found that genetic similarities may help to explain why human birds of a feather flock together, but the full story of why people become friends "is contingent upon the social environment in which individuals interact with one another," the researchers write.

People are more likely to befriend genetically similar people when their environment is stratified, when disparate groups are discouraged from interacting, the study found. When environments were more egalitarian, friends were less likely to share certain genes.

Scientists debate the extent to which genetics or environmental factors -- "nature" or "nurture" -- predict certain behaviors, said Jason Boardman, associate professor of sociology and faculty research associate with the Population Program in CU-Boulder's Institute of Behavioral Science. "For all the social demographic outcomes we care about, whether it's fertility, marriage, migration, health, it's never nature or nurture.

"It's always nature and nurture," he said. "And most of the time it has a lot more to do with nurture."

Boardman's team included Benjamin Domingue, research associate in the Population Program at IBS; and Jason Fletcher, associate professor of health policy at the Yale School of Public Health. Their research was recently published in the Proceedings of the National Academy of Sciences.

Early last year, PNAS published a study reporting evidence that certain shared genes might determine peoples' choice of friends. Time magazine dubbed this "friends with (genetic) benefits."

Boardman is a sociologist who spent five years studying genetics at CU-Boulder's Institute for Behavioral Genetics to bring insights of the social sciences to the natural sciences. He observed: "You can't understand the spread of health behaviors -- why people smoke, why they drink, why they may or may not be obese -- unless you understand their genetic liability and also place them in the right social context."

The research team used data from the National Longitudinal Study of Adolescent Health. Boardman's team focused on 1,503 pairs of friends in seventh through 12th grade in 41 schools. As with the earlier study, Boardman's group found that some pairs of friends shared certain genetic characteristics.

The team tested the evidence, arguing that if genes were the driving friendship factor, genetically based friendship should emerge most often and easily in schools with the least amount of social friction. "But we found the exact opposite," he said.

In the most socially equal environments, genetic homophily (or love of the same) was "pretty weak," meaning that friends were less likely to share genetic traits. He added, "It was in the most unequal social environments that we saw the highest level of genetic homophily."

In a socially stratified school, "Students from different populations within the school may be effectively 'off limits' for friendships," the team wrote.

While applauding the revolutionary advances in genetics in recent years, Boardman said "we have to have social scientists at the table, because we're the ones with the data, methods and theories to characterize the multidimensional and multilevel nature of the social environment."

Scientists cannot fully understand heritable changes in gene expression unless they understand "what kind of schools people go to, what neighborhoods they live in" and other social factors, Boardman said.

"To me, to say whether genes predict friendships without understanding the context within which these friendships may or may not occur just doesn't tell the whole story."

###

The team's research was funded by the Eunice Kennedy Shriver National Institute of Child Health and Human Development and the Office of Behavioral and Social Science Research at the National Institutes of Health. Fletcher is also supported by the Robert Wood Johnson Foundation Health and Society Scholars Program.

Boardman and Fletcher host an annual conference called Integrating Genetics and the Social Sciences.

-CU-


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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Social factors trump genetic forces in forging friendships, CU-led study finds [ Back to EurekAlert! ] Public release date: 31-Oct-2012
[ | E-mail | Share Share ]

Contact: Jason Boardman
boardman@colorado.edu
University of Colorado at Boulder

"Nature teaches beasts to know their friends," wrote Shakespeare. In humans, nature may be less than half of the story, a team led by University of Colorado Boulder researchers has found.

In the first study of its kind, the team found that genetic similarities may help to explain why human birds of a feather flock together, but the full story of why people become friends "is contingent upon the social environment in which individuals interact with one another," the researchers write.

People are more likely to befriend genetically similar people when their environment is stratified, when disparate groups are discouraged from interacting, the study found. When environments were more egalitarian, friends were less likely to share certain genes.

Scientists debate the extent to which genetics or environmental factors -- "nature" or "nurture" -- predict certain behaviors, said Jason Boardman, associate professor of sociology and faculty research associate with the Population Program in CU-Boulder's Institute of Behavioral Science. "For all the social demographic outcomes we care about, whether it's fertility, marriage, migration, health, it's never nature or nurture.

"It's always nature and nurture," he said. "And most of the time it has a lot more to do with nurture."

Boardman's team included Benjamin Domingue, research associate in the Population Program at IBS; and Jason Fletcher, associate professor of health policy at the Yale School of Public Health. Their research was recently published in the Proceedings of the National Academy of Sciences.

Early last year, PNAS published a study reporting evidence that certain shared genes might determine peoples' choice of friends. Time magazine dubbed this "friends with (genetic) benefits."

Boardman is a sociologist who spent five years studying genetics at CU-Boulder's Institute for Behavioral Genetics to bring insights of the social sciences to the natural sciences. He observed: "You can't understand the spread of health behaviors -- why people smoke, why they drink, why they may or may not be obese -- unless you understand their genetic liability and also place them in the right social context."

The research team used data from the National Longitudinal Study of Adolescent Health. Boardman's team focused on 1,503 pairs of friends in seventh through 12th grade in 41 schools. As with the earlier study, Boardman's group found that some pairs of friends shared certain genetic characteristics.

The team tested the evidence, arguing that if genes were the driving friendship factor, genetically based friendship should emerge most often and easily in schools with the least amount of social friction. "But we found the exact opposite," he said.

In the most socially equal environments, genetic homophily (or love of the same) was "pretty weak," meaning that friends were less likely to share genetic traits. He added, "It was in the most unequal social environments that we saw the highest level of genetic homophily."

In a socially stratified school, "Students from different populations within the school may be effectively 'off limits' for friendships," the team wrote.

While applauding the revolutionary advances in genetics in recent years, Boardman said "we have to have social scientists at the table, because we're the ones with the data, methods and theories to characterize the multidimensional and multilevel nature of the social environment."

Scientists cannot fully understand heritable changes in gene expression unless they understand "what kind of schools people go to, what neighborhoods they live in" and other social factors, Boardman said.

"To me, to say whether genes predict friendships without understanding the context within which these friendships may or may not occur just doesn't tell the whole story."

###

The team's research was funded by the Eunice Kennedy Shriver National Institute of Child Health and Human Development and the Office of Behavioral and Social Science Research at the National Institutes of Health. Fletcher is also supported by the Robert Wood Johnson Foundation Health and Society Scholars Program.

Boardman and Fletcher host an annual conference called Integrating Genetics and the Social Sciences.

-CU-


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-10/uoca-sft103112.php

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Intellitots ? Beyond Preschool, Excellence In The Early Years

A parent-toddler class at Intellitots gives you a glimpse of how early learning methods have changed in India.

The blackboard and chalk is replaced by educational toys, puppets, and musical instruments. The traditional one-way of teaching has given way to ?circle-time? where kids are sharing what?s new and exciting in their worlds, and the teachers invest loads of energy in channeling each child?s creative energy uniquely. The curriculum is more focused on teaching them concepts such as the animal kingdom, the world around them, the human body, and values such as conservation, hygiene, good manners through role-playing, story-telling, and hands-on projects. And the classroom is nothing less than a fantasyland, decorated with colorful charts, creative artwork, and live music. No wonder these toddlers are happy-faced and look forward to these sessions.

Intellitots Learning is a popular early learning center in Gurgaon that strives to promote excellence in early childhood education through such innovative learning oriented programs. Besides these enrichment programs, it runs an accredited preschool and daycare center, workshops, camps, and other initiatives, all centered around early years.

Pooja Goyal, Founder and Director of Intellitots strongly believes that ?learning happens when there is an emotionally safe climate and a rich, stimulating environment for children. That is exactly what Intellitots attempts to provide through trained educators and a playful, engaging environment conducive to learning. Intellitots strives to get children to experience the joy and highs of learning and sets them on the path of becoming confident and successful individuals?.

Children learning at Intellitot's center

How it all began??

Back in 2008, Pooja Goyal and Shivani Kapoor, both batchmates from IIT-Delhi, had moved back from the US after spending almost a decade overseas working in the corporate world. Pooja returned back with Adobe Systems and transitioned from San Jose, office to Noida, India Office.? Shivani had worked with Infosys across the globe. Both were looking for engaging child development programs for their children but were surprised with the lack of options Delhi offered.? Both sharing the same passion for early years education and a strong belief that ?Early Years Matter!?, decided to start Intellitots.

Shivani Kapoor, Founder Director of Intellitots says, ?Gurgaon has a lot of discerning parents and expats who?ve made it their home. These parents have been used to world-class child enrichment programs outside ofIndia. We wanted to provide a similar experience when it came to early year?s education.?

More than 5000 families in Gurgaon have benefitted from Intellitots flagship learning programs: Bouncing Babies-A Parent-Toddler program, Word World-A Language Enrichment Program, and Creative Xpressions-A Music, Speech, and Drama program so far. This is a direct endorsement of the passion and dedication that Pooja and Shivani bring, as well as the team of internationally-trained and well-respected educationists that they have attracted.

Parents like the fact that Intellitots has an open and transparent approach to teaching. Parents are welcome to sit in during class sessions and encouraged to give their feedback on any aspect related to the center. Besides the fun learning environment and a research based child-centric curriculum, their personalized attention to each child, professional attitude of the management, an ever-smiling and caring staff, all contribute towards making Intellitots a top choice for discerning Gurgaon parents.

?One of the reasons, we feel comfortable in Gurgaon is because there is Intellitots, to take care of my children.?, says a mother of twins who are enrolled in the Intellitots preschool.

A parent of the Word-world program student says, ?Hema did not know how to read a few months back. Now I feel very proud when I see her reading Roald Dahl books and reading even big unfamiliar words by herself, all because of the excellent phonics foundation laid by Intellitots.!?

From success to significance

?Over the last four years Intellitots has developed quiet a fan following but to Pooja and Shivani Intellitots?s success is measured by the positive difference that they make in children?s lives one family at a time.

??I have attended classes in Boston, Mumbai, and Delhi but I have to admit that the parent-toddler classes at Intellitots are the best. My child has learnt everything here-singing, reading, learning, growing. I can?t imagine a better place than Intellitots for my child.? says Ritu, mother of Anay.

?Pooja Goyal says, ?A kid?s smile and a parent?s reassuring words are what drive us.? My day may be full of stresses, but I find peace at night, just knowing that we?ve made a difference in a child?s life today.?

?Currently, Pooja and Shivani are busy expanding Intellitots to new locations. They have set up the second Intellitots center within the flagship Fortis Memorial Research Institute in Gurgaon. This facility has the state of the art Daycare and Kids Club, international quality outdoor playdeck, a store for Intellitots merchandise as well as ongoing parenting and children workshops.

About the Founders:

Pooja Goyal is the Founder and Director of Intellitots Learning. Pooja is an engineer from IIT Delhi and has done her MBA from INSEAD, France. Pooja is a serial entrepreneur and having worked and lived in the US, Europe and India, she blends a successful track record at companies like Adobe Systems and Palm with her passion for education in the early years. She has worked extensively to develop world class learning oriented programs and products for the early years. She is a children?s?book author, a singer, a mother of two adorable girls and above all an educationist with a passion for impacting the early years.

Shivani Kapoor is the Founder and Director of Intellitots Learning. She is an engineer from IIT Delhi and has?done her executive management studies from IIM Calcutta. Shivani spent 10+ years living and worked in various places around the globe such as US, UK, Japan and Canada. She holds a successful track record at Fortune-500 companies in the fields of IT, consulting and management. Shivani is passionate about education and has been closely associated with various programs for young children offered at different places around the world. Based on her inter-disciplinary background, her passion for making learning fun and her belief that only the best will do, Shivani has done innovative work in the field of education management.

They can be reached at
info@intellitots.in
www.facebook.com/intellitots
www.intellitots.in

Ph: +91 99908 00892

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Source: http://www.iitstories.com/2012/10/31/intellitots-beyond-preschool-excellence-in-the-early-years/

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Five Things Leaders Can Learn from Mayor Bloomberg About Crisis ...

While the impact of Hurricane Sandy in the U.S. spread far and wide, the New York/New Jersey area definitely took the worst hit. The scenes of flooding, fires and dangling construction cranes on Monday night and Tuesday morning were truly stunning.

In the run-up to the storm, a friend of mine wrote that we were likely to see lots of examples of leadership this week. She was certainly right. Some dramatic examples that come to mind are the U.S. Coast Guard?s helicopter borne rescue of the HMS Bounty crew off North Carolina (see the video here) and New York City firefighters rescuing residents from a waterlogged inferno in Rockaway, Queens.

A less dramatic but equally visible example of leadership this week has come from New York City mayor Mike Bloomberg. With multiple press conferences a day before, during and after the storm, Bloomberg has kept his citizens informed and, in the process, given a seminar on how to do leadership communications in a crisis. If you haven?t seen one of the mayor?s press conferences, it?s worth a look to see how he does it. I?ve watched excerpts from a few of them today and read through some of the transcripts.

Here are five lessons I?ve learned about crisis communications from Mayor Mike:

Project Quiet Confidence: As I?ve written here before (long before Hurricane Sandy), leaders create the weather; not literally obviously, but leaders influence the response of others by how they show up. In all of his briefings, Bloomberg showed up prepared, appropriately concerned and quietly confident that his extended team and his citizens would respond to the storm in the most effective way possible. His quiet confidence likely gave confidence to others in a challenging situation.

Be Consistent and Frequent: I don?t know the exact schedule that Bloomberg has had for his pressers but it looks like he was up for 20 to 30 minutes in the morning and afternoon each day before, during and after Sandy. Establishing an operating rhythm for his communications enabled him to get his team?s messages out consistently. Keeping people informed helps keep them calm.

Be Relevant: Bloomberg and his staff have done a masterful job of talking about the things that matter most to people. He?s kept his remarks relevant by providing information on preparation plans, evacuations, when the power will be back on, transportation updates and even the plans for Halloween post-Sandy.

Make Specific Requests: In a crisis, most people want to know what they can do to help or at least stay safe. (Then there are those who ignore all the requests at the peril of themselves and others.) Bloomberg has been very clear in asking people to do things that help themselves and the community ? evacuate low lying areas, stay out of public parks until damaged trees are cleared, only use 911 for life threatening emergencies. Most people will honor specific, common sense requests. Leaders communicating in a crisis need to make them.

Put the Team Front and Center: In every press conference I saw, Bloomberg had the leaders of the relevant city agencies lined up behind him. They were there to answer questions but also to demonstrate that there was a unified effort to address the challenges at hand. Bloomberg went out of his way to recognize specific leaders and their agencies for the work they were doing. In a crisis, people want to know that qualified people have their backs. Bloomberg made sure that New Yorkers knew that.

What other examples of leadership have inspired you during the Hurricane Sandy crisis?

Source: http://eblingroup.com/2012/10/five-things-leaders-can-learn-from-mayor-bloomberg-about-crisis-communications.html

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Friday, October 26, 2012

Spooky Science: Make a Ghostly Illusion

Bring Science Home

A visual Halloween trick from Scientific American

SEEING THINGS: You won't believe your eyes in this spooktacular illusion. Image: George Retseck

Key Concepts
Neuroscience
Photoreceptor
Afterimage
Optical illusion

Introduction
Halloween is a time for sharing ghost stories and watching spooky movies. But have you ever thought about the science behind some of these uncanny experiences? Haunted houses, for example, take advantage of the way your brain uses sensory information. Often they include dim lighting and confusing sound effects to keep you disoriented and jittery, primed for fright. In this activity, you'll create an optical illusion and learn that your eyes can play some eerie tricks on you?even in broad daylight. You'll also discover this peculiar apparition has a simple scientific explanation.

Background
Your eye has many different parts, including a light-sensitive retina at the back of the eyeball. The retina collects light signals via special cells called photoreceptors (photo comes from the Greek word for light). Your retina's photoreceptors fall into two groups: rods and cones. Rods perceive changes from light to dark and cones receive color signals. Much like the receptors in your skin, taste buds in your mouth or hair cells in your ear, your eyes' receptors collect visual information about the outside world and send it to the brain to be decoded and interpreted.

Materials
???? Several sheets of white paper
???? Brightly colored markers

Procedure
???? Draw a ghost (or other shape of your choice) on one of the blank sheets of paper on the center of the page using a colored marker. Make sure your outline is bold or fill the image in with color.
???? When your drawing is finished put your picture side by side with a blank sheet.
???? Stare at the center of your drawing for 20 seconds without blinking?it's okay to count aloud to 20 or ask a friend to time you.
???? After 20 seconds immediately look at the blank sheet of paper. What do you see?
???? Take another sheet and draw another shape, this time using a few different colored markers.
???? Again, set your drawing beside a blank sheet of paper, stare at the image for 20 seconds then look at the blank sheet. Now what do you see? Do you notice any unusual colors?
???? Return to your first ghost drawing. Set it beside a blank sheet and this time stare at the center of the image with just your right eye for 20 seconds.
???? Keeping your left eye closed, use your right eye look at the blank sheet. What do you see? Now quickly close it and open your left eye to look at the sheet. What do you see this time?
???? Switch back and forth between eyes. Do both eyes see the same image? Then repeat the previous step, this time starting with your left eye.
???? Extra: Repeat this experiment using both eyes and time how long it takes for the ghostly image to fade away. Try it again, but stare for more or less time. What do you notice about the image if you stare for more time? What happens if you stare for less time?


Source: http://rss.sciam.com/click.phdo?i=f18eebd1a53321b382cb067067c439d9

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When Herbal Supplements Collide With PharmaceuticalsYour ...

From Everyday Health?..

Taking herbal and dietary supplements with prescription drugs for chronic diseases and cancer may cause dangerous drug interactions, says a new study.

Herbal and dietary supplements (HDS) can alter how prescription drugs are absorbed, distributed, metabolized, and eliminated by the body, causing harmful effects, according to a study released today and published in the November issue of the International Journal of Clinical Practice.

The drugs warfarin, insulin, aspirin digoxin, and ticlopidine had the most reported negative interactions with HDS. The most frequent interactions resulted in gastrointestinal and neurological complications, and urinary, genital, and kidney diseases. Flaxseed, echinacea and yohimbe caused the largest number of negative outcomes in patients who took prescription drugs.

Flaxseed is taken for digestion. Echinacea is a common cold remedy. Yohimbe is taken for erectile dysfunction.

?Our extensive review clearly shows that some HDS ingredients have potentially harmful drug interactions that are predominantly moderate in their severity,? says Hsiang-Wen Lin from the College of Pharmacy, China Medical School, Taiwan, and co-author of the study.

To read the full story?..Click here

Source: http://www.lensaunders.com/wp/?p=5968

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Judge to rule on Romney testimony: Staples' value may be key (reuters)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS and RSS Feed via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/258020972?client_source=feed&format=rss

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Thursday, October 18, 2012

Shopkick Adds Digital Catalogs, Saved Product Lists And More To Location-Based Shopping App

shopAs the holiday shopping season approaches, startups and retailers are gearing up for a very mobile holiday. Location-based shopping app Shopkick, which is backed by Kleiner Perkins, Greylock, and SV Angel, is the latest company to update its offerings in-time for the season. The startup has released a new version of its mobile app which adds digital catalogs, the ability to save product lists and more.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/JL8cxyQ0alA/

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NASA pursues atom optics to detect the imperceptible

ScienceDaily (Oct. 18, 2012) ? A team of researchers at NASA's Goddard Space Flight Center in Greenbelt, Md., Stanford University in California, and AOSense, Inc., in Sunnyvale, Calif., recently won funding under the NASA Innovative Advanced Concepts (NIAC) program to advance atom-optics technologies. Some believe this emerging, highly precise measurement technology is a technological panacea for everything from measuring gravitational waves to steering submarines and airplanes.

"I've been following this technology for a decade," said Bernie Seery, a Goddard executive who was instrumental in establishing Goddard's strategic partnership with Stanford University and AOSense two years ago. "The technology has come of age and I'm delighted NASA has chosen this effort for a NIAC award," he said.

The NIAC program supports potentially revolutionary, high-risk technologies and mission concepts that could advance NASA's objectives. "With this funding and other support, we can move ahead more quickly now, Seery said, adding that the U.S. military has invested heavily in the technology to dramatically improve navigation. "It opens up a wealth of possibilities."

Although the researchers believe the technology offers great promise for a variety of space applications, including navigating around a near-Earth asteroid to measure its gravitational field and deduce its composition, so far they have focused their efforts on using Goddard and NASA Research and Development seed funding to advance sensors that could detect theoretically predicted gravitational waves.

Predicted by Albert Einstein's general theory of relativity, gravitational waves occur when massive celestial objects move and disrupt the fabric of space-time around them. By the time these waves reach Earth, they are so weak that the planet expands and contracts less than an atom in response. This makes their detection with ground-based equipment more challenging because environmental noise, like ocean tides and earthquakes, can easily swamp their faint murmurings.

Although astrophysical observations have implied their existence, no instrument or observatory, including the ground-based Laser Interferometer Gravitational-Wave Observatory, has ever directly detected them.

Should scientists confirm their existence, they say the discovery would revolutionize astrophysics, giving them a new tool for studying everything from inspiralling black holes to the early universe before the fog of hydrogen plasma cooled to give way to the formation of atoms.

The team believes atom optics or atom interferometry holds the key to directly detecting them.

Atom interferometry works much like optical interferometry, a 200-year-old technique widely used in science and industry to obtain highly accurate measurements. It obtains these measurements by comparing light that has been split into two equal halves with a device called a beamsplitter. One beam reflects off a mirror that is fixed in place; from there, it travels to a camera or detector. The other shines through something scientists want to measure. It then reflects off a second mirror, back through the beamsplitter, and then onto a camera or detector.

Because the path that one beam travels is fixed in length and the other travels an extra distance or in some other slightly different way, the two light beams overlap and interfere when they meet up, creating an interference pattern that scientists inspect to obtain highly precise measurements.

Atom interferometry, however, hinges on quantum mechanics, the theory that describes how matter behaves at sub-microscopic scales. Just as waves of light can act like particles called photons, atoms can be cajoled into acting like waves if cooled to near absolute zero. At those frigid temperatures, which scientists achieve by firing a laser at the atom, its velocity slows to nearly zero. By firing another series of laser pulses at laser-cooled atoms, scientists put them into what they call a "superposition of states."

In other words, the atoms have different momenta permitting them to separate spatially and be manipulated to fly along different trajectories. Eventually, they cross paths and recombine at the detector -- just as in a conventional interferometer. "Atoms have a way of being in two places at once, making it analogous to light interferometry," said Mark Kasevich, a Stanford University professor and team member credited with pushing the frontiers of atom optics.

The power of atom interferometry is its precision. If the path an atom takes varies by even a picometer, an atom interferometer would be able to detect the difference. Given its atomic-level precision, "gravitational-wave detection is arguably the most compelling scientific application for this technology in space," said physicist Babak Saif, who is leading the effort at Goddard.

Since joining forces, the team has designed a powerful, narrowband fiber-optic laser system that it plans to test at one of the world's largest atom interferometers -- a 33-foot drop tower in the basement of a Stanford University physics laboratory. Close scientifically to what the team would need to detect theoretical gravitational waves, the technology would be used as the foundation for any atom-based instrument created to fly in space, Saif said.

During the test, the team will insert a cloud of neutral rubidium atoms inside the 33-foot tower. As gravity asserts a pull on the cloud and the atoms begin to fall, the team will use its new laser system to fire pulses of light to cool them. Once in the wave-like state, the atoms will encounter another round of laser pulses that allow them to separate spatially. Their trajectories then can be manipulated so that their paths cross at the detector, creating the interference pattern.

The team also is fine-tuning a gravitational-wave mission concept it has formulated. Similar to the Laser Interferometer Space Antenna (LISA), the concept calls for three identically equipped spacecraft placed in a triangle-shaped configuration. Unlike LISA, however, the spacecraft would come equipped with atom interferometers and they would orbit much closer to one another -- between 500 and 5,000 kilometers apart, compared with LISA's five-million-kilometer separation. Should a gravitational wave roll past, the interferometers would be able to sense the miniscule movement.

"I believe this technology will eventually work in space," Kasevich said. "But it presents a really complicated systems challenge that goes beyond our expertise. We really want to fly in space, but how do you fit this technology onto a satellite? Having something work in space is different than the measurements we take on Earth."

That's where Goddard comes in, Saif said. "We have experience with everything except the atom part," he said, adding that AOSense already employs a team of more than 30 physicists and engineers focused on building compact, ruggedized atom-optics instruments. "We can do the systems design; we can do the laser. We're spacecraft people. What we shouldn't be doing is reinventing the atomic physics. That's our partners' forte."

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Story Source:

The above story is reprinted from materials provided by NASA/Goddard Space Flight Center.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://www.sciencedaily.com/releases/2012/10/121018185947.htm

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Have Your Cake And Eat It Too, With Cloud | Networking Exchange ...

There?s been plenty of news on Silicon Valley start-ups and other ?born-on-the-Web? companies relying on cloud computing as the very basis of their business model. And part of the cloud ecosystem has built a business around renting compute resources on demand to these young and innovative companies (with varying guarantees of reliability). But while many large companies have started using cloud computing in some capacity, the reality is that most companies have only scratched the surface of the cloud?s potential.

What we?ve seen is that there?s hesitation, perhaps understandably so, on the part of big banks, healthcare providers, major utilities and other Fortune 1000 companies about putting sensitive data core to their business in the cloud. Concerns about security persist as one of the most pressing barriers to adoption of cloud for mission critical data among big business. But what if these large organizations could leverage the best of what cloud computing can offer, without the worst of what the open Internet can bring?


Sounds a bit like having your cake and eating it too.

Perhaps. But last week?s joint announcement between AT&T and IBM brings us one step closer. The two companies are building on their more than 10-year relationship to provide a new network-enabled cloud offering that leverages AT&T?s Virtual Private Network and IBM SmartCloud Enterprise+. The service delivers cloud computing via private networks rather than the public Internet, which as we know can be vulnerable to attacks, outages, and other risks. The two leaders are making business in the cloud safer and more manageable, providing a more secure, transparent, managed, and reliable alternative to Internet-based public cloud environments.? AT&T?s Steve Caniano describes it as a service with everything ?customers depend upon in their VPN.?

?

So what will it take for the Fortune 1000 to jump on the cloud bandwagon?

We?re betting the security, reliability, performance, and scalability of this offering will help. When mission critical data can?t be compromised ? when corporate reputation and success as an organization depend on customer trust to keep information secure ? CIOs are cautious. But when we can sidestep the exposure of the open Internet and offer a cloud solution that never leaves the IT environment of the enterprise, the Fortune 1000 can rest a bit easier.

John Potter likens this to taking the Lincoln Tunnel into Manhattan rather than braving the Hudson River. My colleague Lauren States refers to it as an ?industrial-strength? cloud that allows us to ?reduce risk, restore, trust, and get back to business.?

Whatever the analogy ? businesses now have one more option to seize the long awaited ?enterprise-grade? cloud, better insulated from threats and safe for business and its mission critical applications.

If your colleagues would be interested in this cloud security development, please share this post with them using the social links below.

?

Dennis Quan is Vice President of SmartCloud Infrastructure at IBM, responsible for the technology platform underlying all of IBM?s public cloud services. Dennis holds a Ph.D. in Computer Science from the Massachusetts Institute of Technology, as well as bachelor?s degrees in Mathematics and Chemistry, also from MIT.? AT&T has sponsored the following blog post.

Source: http://networkingexchangeblog.att.com/enterprise-business/have-your-cake-and-eat-it-too-with-cloud/

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Wednesday, October 17, 2012

Location-Based Advertising: Good for Small Businesses?

There are so many different methods for advertising, from traditional print methods such as with?direct mail booklets, online advertising such as Google Adwords, TV commercials, radio ads, and much more. One method of advertising that should never be overlooked for certain small businesses is that of location-based advertising. This method is still a form of advertising that is commonly used. In fact, when used right, location-based advertising can result in a dramatically improved return on investment of your marketing budget.

Location-based advertising involves targeting a specific geographic area for your advertising efforts. For example, you may want to target a specific neighborhood or a business district because this is in the immediate vicinity for your business. Therefore, anything from postcards to flyers to even Facebook ads targeted to users in your local area can be used to reach your local audience.

When Is Location-Based Advertising Best?

Location-based advertising is more effective in specific scenarios, such as for local restaurants and stores that are only located in specific areas, not so much chain stores. The exception might be targeting a specific event in a region that you know is ideal for your products and services.

For example, a local boutique would likely benefit from location-based advertising. It would make no sense to advertise to people in areas aside of the location of the boutique, especially if they do not have the option to buy items online. In this example, the boutique would need to use methods such as mailing postcards to local addresses or handing out flyers at the local farmer?s market to target people local to their store.

Does Location-Based Advertising Tie In with Digital Advertising?

While location-based advertising is considered more of a traditional method of advertising, it actually does tie in with digital advertising as well. With an increasing number of people browsing the Internet with their smartphones, small businesses can take advantage of the opportunity to advertise to these people based on their specific location.

But smartphones aren?t the only way to reach these people. Data is collected as soon as someone starts surfing the web and there are many different ways to take advantage of this information. From email campaigns to targeted ads on Facebook, there are many options for getting your ads in front of people specifically in a certain geographical location.

What about Traditional Location-Based Advertising?

Traditional advertising ? such as postcard printing, billboards, or radio ? are obvious candidates for location-based advertising. These marketing channels are ideal for very specific geographic regions simply because the more advertising you do, the more it costs. In other words, if you were able to focus a postcard printing campaign on a specific set of neighborhoods rather than an entire town, you are going to significantly cut your costs while improving your response rate. If you want to target a religious audience, you can place ads on your local spiritual radio station only. Or you can target a wider local audience by placing a billboard ad close to the highway exit your business is located.

Location-based advertising is for businesses of all sizes. But for small businesses with a tight budget, careful analysis of the regions in which you want to advertise can significantly improve your return on investment of marketing dollars spent. If your customers are mostly location-based, then targeting your advertising specifically to this location is your best way as a small business to get big results with a low marketing cost.

Source: http://upandrunning.bplans.com/2012/10/16/location-based-advertising-good-for-small-businesses/

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Tuesday, October 16, 2012

Crowley on debate: 'Career highlight' (CNN)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories News, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/255635818?client_source=feed&format=rss

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Longtime GOP Senate moderate Arlen Specter has Died

wwww.catholic.org

Senator Arlen Specter was known for his gruff demeanor.? Many remember him as an independent-minded moderate who spent three decades in the U.S. Senate. He alienated his friends in GOP when he switched to the Democratic Party in 2009 when he said the party had grown "too conservative." Specter has passed away due to complications from non-Hodgkin's Lymphoma. He was 82.

Source: http://www.facebook.com/catholiconline/posts/10152157556630268

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InSightec sale promises relief for debt-laden Elbit Imaging

Elbit Imaging's share price fell by 95% over the past five years, and its bonds are trading at yields of anywhere between 30% and 73%.

Those double-digit yields reflect investor fears that the group, which is controlled by Motti Zisser, will not succeed in repaying all of its NIS 6 billion in financial obligations.

But some relief may be on the way, as the company may well receive a dividend from its 93%-owned subsidiary Elbit Medical. That is because the latest financing round for Elbit Medical's InSightec unit gives it an option to sell part of its shares in InSightec to an investor who will inject new cash into the company.

The company made the option known in its Thursday announcement regarding the completing of $31.4 million in fundraising from the current shareholders, led by GE Healthcare, who will invest $27.5 million. Of this sum, $22.5 million is in cash, and $5 million will come from converting a loan it provided to InSightec last June into equity. The TMA fund, founded by the former GE personnel who developed the InSightec technology, will invest the other $3.9 million.

As part of this deal, Elbit Medical and GE promised to convert all the convertible loans into InSightec shares, totaling $29 million. As a result, Elbit Medical's holdings in InSightec will drop from 64.3% (53% on a fully diluted basis ) to 48% (41% fully diluted ).

New accounting

Elbit Medical and GE signed a new shareholders agreement which specified that the InSightec board will include six members, of whom only two will be chosen by Elbit Medical. Accordingly, Elbit Medical will no longer consolidate InSightec's financial reports, but will present them according to the equity method.

This loss of control means that in the future Elbit will value its holding in InSightec according to the fair value - in other words, in line with how much the company is appraised for during the GE-TMA fundraising round. How big that will be is anyone's guess, including Elbit Medical's, but is likely to be quite significant.

Elbit Medical currently values InSightec at a negative $43.6 million, based on the fact that it controls the company and guarantees its losses. Assuming that InSightec is revalued at the level of its last fundraising round, Elbit Medical's capital gain will reach $95 million, or NIS 365 million. Of course, this is an accounting gain that does not generate any new funds for Elbit Medical, so this will not improve its liquidity.

Elbit Medical looks to be going the route of Nochi Dankner's IDB group, which in recent years has exploited a particular IFRS accounting standard for reporting significant capital gains and distributing dividends without any liquid funds.

According to this accounting standard, when one company loses control of another because its holdings drop to below 50% and its influence on the board is small, accountants must treat it as if the shares were sold based on their fair value at the time. Next, accountants book a notional purchase of the shares, even though in actuality they never changed hands.

The process entails a revaluation of the shares and a capital gain on the difference between the fair market value of the shares and the value at which they had been registered on the controlling company's balance sheet.

Two years ago, Discount Investment Corporation posted a capital gain of NIS 1.29 billion using that method, after it raised its stake in Super-Sol to just above 50.3% following the purchase of 8.3% of the food retailer shares. The same year, Clal Biotechnology Industries registered a capital gain of NIS 435 million after Teva Pharmaceuticals invested in Clal's Medi Vend subsidiary, which reduced its holdings to 45%.

The accounting capital gain that Elbit Medical will register will cover its loss of $42 million, but will not allow it to distribute dividends, since it had only $569,000 in cash on its books at the end of the second quarter. Elbit Medical is therefore likely to sell part of its InSightec stake.

90-day option

In that context, the company holds a 90-day option that can be exercised by it or a third party approved by GE Healthcare, to acquire all the shares that GE acquired in the transaction, for the same amount that GE paid.

InSightec is expected to sell part of its shares in the company to a multinational that will then hold a stake of between 25% and 30%. InSightec will then transfer the proceeds in full to Elbit Imaging, which desperately needs cash to repay bondholders and its banks.

InSightec was founded in 1999, based on technology that was developed in GE Healthcare. Its ExAblate 4000 system is used to perform non-invasive surgery via an ultrasound beam guided by a MRI device techniques. ExAblate 4000 is approved in the United States for treating uterine fibroids, and in Europe for relieving pain caused by bone metastases. The company is developing new applications - for example, for treating prostate cancer, liver cancer and breast cancer.

GE's interest in the company apparently stems, among other reasons, from InSightec's experimental treatments using the technology to treat central nervous system issues. InSightec has lost $107 million since 2008 on turnover of $58 million.

Source: http://haaretz.feedsportal.com/c/34191/f/620534/s/2478ead3/l/0L0Shaaretz0N0Cbusiness0Cinsightec0Esale0Epromises0Erelief0Efor0Edebt0Eladen0Eelbit0Eimaging0E10B470A0A280DlocalLinksEnabled0Ffalse/story01.htm

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Monday, October 15, 2012

Congressman Urges FTC to Drop Antitrust Campaign Against Google

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Source: http://www.iclarified.com/25208/congressman-urges-ftc-to-drop-antitrust-campaign-against-google

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Endeavour finally reaches permanent LA museum home

A workman helps in the process of prepping the space shuttle Endeavour to move the final few yards into a temporary hangar at the California Science Center in Los Angeles on Sunday, Oct. 14, 2012. After a 12-mile (19-kilometer) weave past trees and utility poles that included thousands of adoring onlookers, flashing cameras and even the filming of a TV commercial, Endeavour arrived at the California Science Center Sunday to a greeting party of city leaders and other dignitaries that had expected it many hours earlier. (AP Photo/Los Angeles Times, Luis Sinco, Pool)

A workman helps in the process of prepping the space shuttle Endeavour to move the final few yards into a temporary hangar at the California Science Center in Los Angeles on Sunday, Oct. 14, 2012. After a 12-mile (19-kilometer) weave past trees and utility poles that included thousands of adoring onlookers, flashing cameras and even the filming of a TV commercial, Endeavour arrived at the California Science Center Sunday to a greeting party of city leaders and other dignitaries that had expected it many hours earlier. (AP Photo/Los Angeles Times, Luis Sinco, Pool)

The space shuttle Endeavour sits outside its temporary hangar at the California Science Center in Los Angeles on Sunday, Oct. 14, 2012. After a 12-mile (19-kilometer) weave past trees and utility poles that included thousands of adoring onlookers, flashing cameras and even the filming of a TV commercial, Endeavour arrived at the California Science Center Sunday to a greeting party of city leaders and other dignitaries that had expected it many hours earlier. (AP Photo/Los Angeles Times, Luis Sinco, Pool)

The space shuttle Endeavour moves north on Bill Robertson Lane in front of the Coliseum in Los Angeles Sunday, Oct. 14, 2012. In thousands of Earth orbits, the space shuttle Endeavour traveled 123 million miles. But the last few miles of its final journey are proving hard to get through. Endeavour's 12-mile crawl across Los Angeles to the California Science Museum hit repeated delays Saturday, leaving expectant crowds along city streets and at the destination slowly dwindling. Officials estimated the shuttle, originally expected to finish the trip early Saturday evening, would not arrive until later Sunday. (AP Photo/Alex Gallardo)

The space shuttle Endeavour slowly moves down Martin Luther King Boulevard on Sunday, Oct. 14, 2012 in Los Angeles. In thousands of Earth orbits, the space shuttle Endeavour traveled 123 million miles. But the last few miles of its final journey are proving hard to get through. Endeavour's 12-mile crawl across Los Angeles to the California Science Museum hit repeated delays Saturday, leaving expectant crowds along city streets and at the destination slowly dwindling. Officials estimated the shuttle, originally expected to finish the trip early Saturday evening, would not arrive until later Sunday. (AP Photo/Los Angeles Times, Michael Robinson Chavez, Pool)

The space shuttle Endeavour slowly moves down Martin Luther King Blvd. in Los Angeles, Sunday, Oct.14, 2012. In thousands of Earth orbits, the space shuttle Endeavour traveled 123 million miles (198 million kilometers). But the last few miles (kilometers) of its final journey are proving hard to get through. Endeavour's 12-mile (19-kilometer) crawl across Los Angeles to the California Science Museum hit repeated delays Saturday, leaving expectant crowds along city streets and at the destination slowly dwindling. Officials estimated the shuttle, originally expected to finish the trip early Saturday evening, would not arrive until mid-morning Sunday. (AP Photo/Alex Gallardo)

(AP) ? Space shuttle Endeavour was finally lodged at its retirement home Monday following a slow weekend parade through city streets that turned out to be a logistical headache.

After a 12-mile weave past trees and utility poles that included thousands of adoring onlookers, flashing cameras and even the filming of a TV commercial, Endeavour arrived at the California Science Center Sunday ? about 17 hours behind schedule.

It sat on the grounds of the museum for several more hours before finally moving toward a hangar.

"It's just a crazy thing that we did but we pulled it off," said Kenneth Philips, curator of aerospace science at the museum.

Movers had planned a slow trip, saying the shuttle that once orbited at more than 17,000 mph would move at just 2 mph in its final voyage through Inglewood and southern Los Angeles.

But that estimate turned out to be generous, with Endeavour often creeping along at a barely detectable pace when it wasn't at a dead stop due to difficult-to-maneuver obstacles like tree branches and light posts.

Despite the holdups, the team charged with transporting the shuttle felt a "great sense of accomplishment" when it made it onto the museum grounds, said Jim Hennessy, a spokesman for Sarens, the contract mover.

"It's historic and will be a great memory," he said. "Not too many people will be able to match that ? to say, 'We moved the space shuttle through the streets of Inglewood and Los Angeles.'"

Transporting Endeavour cross-town was a costly feat with an estimated price tag of $10 million, to be paid for by the science center and private donations.

Late Friday, crews spent hours transferring the shuttle to a special, lighter towing dolly for its trip over Interstate 405. The dolly was pulled across the Manchester Boulevard bridge by a Toyota Tundra pickup, and the car company filmed the event for a commercial after paying for a permit, turning the entire scene into a movie set complete with special lighting, sound and staging.

Saturday started off promising, with Endeavour 90 minutes ahead of schedule. But accumulated hurdles and hiccups caused it to run hours behind at day's end.

Some 400 trees had been removed along the route, but officials said most of the trees that gave them trouble could not be cut down because they were old or treasured for other reasons, including some planted in honor of Martin Luther King Jr.

The crowd had its problems too. Despite temperatures in the mid-70s, several dozen people were treated for heat-related injuries after a long day in the sun, according to fire officials.

But it was a happy, peaceful crowd, with firefighters having only to respond to a sheared hydrant and a small rubbish fire, and no reports of any arrests.

At every turn of Endeavour's slow-speed commute through urban streets, spectators jammed intersections as the shuttle shuffled past stores, schools, churches and front yards through the working-class streets of southern Los Angeles. Sidewalks were off-limits due to Endeavour's enormous wingspan.

Endeavour's arrival in Los Angeles was a homecoming. It may have zipped around the Earth nearly 4,700 times, but its roots are solidly grounded in California. Its main engines were fashioned in the San Fernando Valley. The heat tiles were invented in Silicon Valley. Its "fly-by-wire" technology was developed in the Los Angeles suburb of Downey. In 1991, it rolled off the assembly line in the Mojave Desert to replace Challenger, which blew up during liftoff in 1986.

It was scheduled to go on display starting Oct. 30.

___

Follow Alicia Chang at http://twitter.com/SciWriAlicia

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2012-10-15-Space%20Shuttle-Last%20Stop/id-8a19b8bc60144b5ea93ccec2fe3e491f

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Court orders Kafka scripts moved to Israel library

JERUSALEM (AP) ? After a long, tangled journey that Franz Kafka could have written about himself, an unseen treasure of writings by the surrealist author will be put on display and later online, an Israeli court ruled in documents released Sunday.

Ownership of the papers had been in dispute after the Israeli National Library claimed them, over the wishes of two sisters who had inherited the vast collection of rare documents from their mother and insisted on keeping them.

Friday's ruling by the Tel Aviv District Family Court ordered the collection to be transferred to the library in Jerusalem, which had argued that Max Brod, Kafka's close friend, had bequeathed the manuscripts to the library in his will.

The two sisters, Eva Hoffe and Ruth Wiesler, had inherited the documents from their mother, Brod's secretary, and had been storing them in a Tel Aviv apartment and bank vaults.

Kafka, a Jewish Prague native who wrote in German, is known for his dark tales of everyman protagonists crushed by mysterious authorities or twisted by unknown shames. His works have become classics, like "The Metamorphosis," in which a salesman wakes up transformed into a giant insect, and "The Trial," where a bank clerk is put through an excruciating trial without ever being told the charges against him.

The trove is said to include Brod's personal diary and some of Kafka's writings, including correspondence the two kept with other notable writers, which could shed new light on one of literature's most influential figures.

The German Literary Archive was not part of the legal proceedings but had backed the sisters' claims, hoping to purchase the manuscripts and arguing that they belong in Germany.

Ulrich Raulff, who heads the archive, said the papers have drawn great interest because they will likely reveal much about the years in Kafka's life that the public knows very little about.

"I hope that the Israeli National Library will provide open access to the material for the public as soon as possible," he said. "Researchers have been waiting for the material with excitement for years already."

Kafka gave his writings to Brod shortly before his own death from tuberculosis in 1924, instructing his friend to burn everything unread. But Brod instead published most of the material, including the novels "The Trial," ''The Castle" and "Amerika."

Aviad Stollman, Judaica Collections Curator at the National Library, said that the majority of the manuscripts are by Brod not Kafka, but that they contained tremendous research and sentimental value.

"For decades these manuscripts were hidden and now we can display and preserve them under proper conditions," he told Israel's Channel 2 TV.

"There are 40 thousand pages, a tremendous amount," he added. "Whoever loves Kafka will be able to see his signature and notes and crossings outs ... We hope the material will be on the library's website soon."

Despite the ruling, Hoffe will be entitled for royalties from any future publication of the documents.

Professor Otto Dov Kulka, a self-described Kafkaphile and retired professor of history at Israel's Hebrew University, supported the court decision.

"The National library has taken care of Einstein's theory of relativity, and we will now take care of the great works of Kafka," he said.

____

Associated Press writer Juergen Baetz contributed to this report from Berlin.

Source: http://feeds.sfgate.com/click.phdo?i=b2dde17792261af12215c713a97696d9

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Sunday, October 14, 2012

PFT: Moss is having fun despite minimal PT

Randy MossAP

Randy Moss may not be making much of an impact on the stat sheet, and in the past that was a recipe for disaster.

But that doesn?t mean he?s crabby.

Moss told Matt Maiocco of CSNBayArea.com he was having a blast with the 49ers, primarily because it was a new kind of offense for him. Coach Jim Harbaugh and offensive coordinator Greg Roman preach a kind of offense that he hasn?t necessarily been around before.

That overshadows the fact he?s playing about a third of the offensive snaps, and only has nine catches for 99 yards and a touchdown this season.

?Coach G-Ro, Greg Roman, and his staff have shown me a different side to an offense,? Moss said. ?And that?s the thing about being a student of the game. You think you know so much but each level or each year that you grow, you?re still learning. I think if I stop learning, then I?ll stop having the love and the passion to go out and play the game.

?So, right now, I?m having a great time.?

Certainly, the level of activity is different for the guy who caught 23 touchdowns for the Patriots in 2007, and still identifies closely with coach Bill Belichick.

?One thing I still hold to my heart before I even went to New England, I thought I knew a lot about football,? Moss said. ?Coach Belichick taught me a lot about football. And then when I came here to the 49ers, I?m still learning. And that?s a good thing. . . .

?I learned a certain way in Minnesota,? Moss said. ?Then, I went to New England, and learned a different way there. And then coming here, it was just like re-energizing my thought process of how I thought that it was.

?I learned from coach Dennis Green and his staff. Then going to New England, and learning from Coach Belichick and his staff. Now, I?m here learning from coach (Jim) Harbaugh and his staff. It?s like the three different levels I?ve been on. I?m still learning and still having fun.?

Harbaugh raved about Moss?s approach, one which hasn?t always appeared from the outside to be so geared toward the good of the team.

?If not daily, it?s weekly, most days,? Harbaugh said. ?Randy?s got an enthusiastic suggestion for what we can do or try. The neat thing about it is, it?s never a self-centered thing. It?s never how to get him more balls. It?s how it would help the team or help the group or the unit.?

A Moss that?s gone happy go lucky for the good of the team runs counter to the perception most have. But the 49ers are winning, so for the moment, it?s all working out.

Source: http://profootballtalk.nbcsports.com/2012/10/14/randy-moss-having-a-great-time-despite-lack-of-action/related/

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Sale Sharks vs Cardiff Blues Live Stream Rugby Online Video ...

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Space shuttle Endeavour ending journey

Landing day has come for the space shuttle Endeavour, but instead of returning to a NASA landing strip after circling the Earth, the shuttle's runway is the streets of Los Angeles leading to its final museum display.

The youngest of NASA's now-retired winged orbiters is set to complete its two-day road trip to the California Science Center (CSC) on Saturday evening (Oct. 13). It received a formal sendoff on its final "orbits" of "Mission 26: The Big Endeavour" ? as the science center has dubbed the 12 mile (19 kilometer) journey ? on Saturday morning.

Before a crowd of tens of thousands of public spectators, Endeavour rolled up Manchester Boulevard to The Forum, the former indoor arena of the L.A. Lakers, where a half-hour program celebrated its homecoming. Endeavour, like its sister space shuttles in NASA's former fleet, was built in Southern California.

"What a great view, huh?" CSC president Jeffrey Rudolph said, glancing at Endeavour behind him. "We are thrilled that all of you and everyone in Inglewood is joining us in welcoming home to the Los Angeles area." [ Photos: Shuttle Endeavour on Los Angeles Streets ]

Video: Endeavour?s final voyage

Astronauts, including Apollo 7 pilot Walt Cunningham and Endeavour's last pilot Greg H. Johnson, as well as at least one Hollywood space traveler, June Lockhart of TV's "Lost in Space," turned out for the shuttle ceremony.

"You know when I was in 'Lost in Space' I certainly never could have dreamed that we were going to have an event like this, right here in our Inglewood," Lockhart said.

California State Senator Roderick Wright, in echoing some of the sentiments shared during the event by his fellow speakers, elected officials including Inglewood Mayor James Butts and Congresswoman Maxine Waters (D-CA), emphasized the reasons Endeavour came to California for display.

"The reason that we are having this ceremony and the reason that we are going to locate [the space shuttle ] at the California Science Center, is because we want you to know, every young person here in the audience, that the universe is your limit. You can go as high as you choose to go."

Wright cited Inglewood's legacy as the birthplace of the aerospace industry as the inspiration behind Endeavour's arrival.

"The Endeavour was born here," he said. "The Endeavour was [assembled] between Palmdale and Downey. There were parts made in Inglewood and Long Beach. Southern California made the Endeavour. Southern California gave the Endeavour to the world and this morning, here in the great city of Inglewood, we have the opportunity to say 'Welcome home.'"

"For this moment, I would like to presume to be the voice of Endeavour," Lockhart said. "I embrace you all as you nurture me on this trip. I delight in the fact that my value was only increased since you drove me off the lot!"

Arriving at The Forum in Inglewood at 7:30 a.m. PDT (10 a.m. EDT; 1400 GMT) to the recorded fanfare of "Also sprach Zarathustra," the theme to the 1968 movie "2001: A Space Odyssey" Endeavour, atop its modified NASA overland transporter, had already navigated the more than 3 miles (4.8 km) from Los Angeles International Airport, where it arrived atop a NASA jumbo jet last month.

Much of Endeavour's day Friday was spent parked, first at a shopping center and then next to the landmark Randy's Donuts as crews worked to de-energize and raise power lines blocking the vehicle's path.

The remainder of the shuttle's route was earlier cleared of such obstacles. Power lines were restrung on higher utility poles, traffic signals were lowered and hundreds of trees were cut down. The California Science Center Foundation will replace the lost trees with four for every one removed.

Endeavour's stop at The Forum was one of three public viewing opportunities planned for the day. On Saturday afternoon, the shuttle will be at the center of a celebration at the intersection of Martin Luther King, Jr. and Crenshaw boulevards. "Fame" actress Debbie Allen choreographed for the event a tribute to Endeavour involving dancers and aerial performers.

The third and final viewing location is at Exposition Park, where Endeavour will arrive at its new home, the California Science Center. Expected after nightfall, the shuttle will enter the CSC's Samuel Oschin Space Shuttle Endeavour Display Pavilion, where the orbiter is set to go on public display on Oct. 30.

See shuttles.collectspace.com for continuing coverage of the delivery and display of NASA's retired space shuttles.

Follow collectSPACE on Facebook and Twitter @ collectSPACE and editor Robert Pearlman @ robertpearlman. Copyright 2012 collectSPACE.com. All rights reserved.

Copyright 2012 SPACE.com, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://www.msnbc.msn.com/id/49399582/ns/technology_and_science-space/

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