Massive Website Makeover: Style Changes that Will Improve Your ...

While most analysts are still buzzing about increasing mobile technology, Paul Rouke, of econsultancy.com, hopes that 2013 will finally be the year where conversion optimization becomes the buzz phrase of the business world. If your department is experiencing a low client conversion rate, the culprit may be your site design. That?s right, your virtual business card (your website) needs work. Here are a few ideas from ConversionXL.com on how you can optimize your site.

Zero Downtime

When a company?s server is down, that means no conversions, no customer support, no nothing. When your server is down, so is your business. There are plenty of?virtual private server hosting?services out there that offer server packages with 99.9 percent uptime guaranteed. Purchasing a reliable virtual private server that has a high percentage of uptime will help ensure that your site is always open for business.

Seal of Approval

Businesses that use security seals ??to ensure customers that their online purchases are secure, that they have a guarantee of satisfaction with services, or that they will match a competitors price ??can increase their chances of conversion. Posting these guarantees of satisfaction can tip the scales between businesses, especially if both sellers are offering the same product or service at the same price as their competitor, but the competitor is not offering a seal of satisfaction.

Contact Forms

If you?re having trouble getting prospects to fill out your contact form, reduce the number of fields in the form. Think about it, how much information do you really need? Name, email and the option to send a message is all a company needs to make contact with a client who is interested.

Action Words

Lots of sites use bullets and headlines that get to the point, to grab a visitors attention. Being brief and bold in your verbiage will call attention to details on a homepage faster. The faster a customer can find what they need, the faster you can make a sale.

Urgently Red

Many of the tips that were offered by ConversionXL.com referred to using the color red to draw attention and to illicit a sense of urgency. Using red to highlight special offers and sales can also call attention to details. Using red buttons or hyperlinks, to help a user to see what they need to click on faster, is a tip that retail giant Target has successfully used on their website.

Sometimes conversion optimization can happen when a company realizes that less is more. Using negative space and limiting the amount of information on the home page can cause a customer to become curious for more information. More company sites are seeing that the facts behind their product or service are what is selling their products and services. Sometimes it?s just as simple as that.

Source: http://theactivemedia.com/2013/02/28/massive-website-makeover-style-changes-that-will-improve-your-client-conversion-rates/

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NJ online gaming is credit-positive for Borgata, Caesars

(Reuters) - Fitch Ratings said on Wednesday that New Jersey's legalization of online gaming was a credit positive for Borgata Hotel Casino & Spa and Caesars Entertainment Corp..

Fitch also noted that the move by New Jersey, which on Tuesday legalized online gaming within the state, showed that online gaming was picking up traction as more states consider offering gambling over the Internet.

While Nevada and Delaware have recently allowed some form of online gaming, New Jersey's may become the "most meaningful" U.S. state to pass such legislation so far, in part because of its larger population base, Fitch said.

Fitch rates Borgata's issuer default rating a B-minus with a stable outlook. It rates Caesar's IDR a CCC with a negative outlook.

Marina District Finance Co. is the issuing entity for the Borgata, which is owned by Boyd Gaming Corp..

(Reporting by Hilary Russ; Editing by James Dalgleish and Martin Golan)

Source: http://news.yahoo.com/nj-online-gaming-credit-positive-borgata-caesars-194517209--finance.html

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This Week?s Most Popular Posts: February 15th to 22nd

This week we took a look at Windows' most unsung apps, got some advice for our first job, learned whether your shampoo's brand really matters, and achieved inbox zero. Here's a look back.

Top 10 Underhyped Windows Apps

Some apps are essential, and everyone who's anyone knows to have them on their computer. Some apps, however, are fantastic, yet fly under the radar. Today, we look at our top 10 underhyped apps on Windows. More ?

---

Advice I Wish Someone Had Given Me for My First Job

Whether you're straight out of college or starting a new career path, that first job can be scary. You might think you know the ropes, but it's a lot more than just getting your work done. More ?

---

Five Best System Rescue Discs

When your computer starts behaving strangely, won't boot, or you start getting strange errors that you can't pin down, a great way to troubleshoot the problem is to boot to a rescue disc and see if you can isolate the problem. More ?

---

Does It Matter What Kind of Shampoo and Conditioner I Buy?

Dear Lifehacker,
I buy a cheap shampoo and conditioner combo, and it seems to work just fine, but I see higher-priced options all the time. Why do they cost so much? More ?

---

The Five Kitchen Skills That Will Make Your Life Easier

We know: You're busy. You've got a full-time job. You're trying to have a life. Maybe you've even got a spouse and some kids who keep your schedule jam-packed every evening. More ?

---

How I Went From 1,000 Emails to Inbox Zero (and Stayed There) with Mailstrom

Inbox zero: it's the impossible dream that gets further and further away as you let your emails pile up, but you don't have to get stuck with the clutter. More ?

---

Pair Any Dish to a Perfect Wine with This Handy Chart

Pairing wine with food doesn't have to be a fussy process. Some wines definitely complement the flavor of certain types of foods, but in general picking a great wine to go with a great meal is as simple as picking a varietal you like from a range of good ones. More ?

---

Want an Exercise Routine You'll Stick To? Ask Yourself These Questions

When I ask people what they'd like to do for their own happiness projects, they often say something like, "Exercise more regularly." Exercise is very important for health and mood, and everyone knows this?-and yet it's often tough for people to stick to an exercise routine. More ?

---

Tricks Your Left Brain is Playing On You (And What You Can Do About It)

The truth is: your left brain is probably playing tricks on you and robbing you of creative ideas. Most people feel comfortable going from point A to point B, systematically building on the previous step. More ?

---

Get More From Your Games: A Beginner's Guide to Graphics Settings

You've built a gaming PC and it's time to start playing, but you're thinking your games could look a bit better or run a bit smoother. You want to tweak your graphics settings, but you don't know where to start. More ?

---

Are My Old Computer Parts Worth Any Money?

Dear Lifehacker,
I read your guide to what to do with my old computer parts, but I'm interested in your last suggestion: selling them and making some money! More ?

---

Nine Practices to Help You Say No Without Feeling Like a Jerk

Irene is a great colleague. A senior manager in a large consulting firm, she pitches in when the workload gets heavy, covers for people when they're sick, and stays late when needed, which is often. More ?

---

Is There Any Reason Not to Use My Social Network Account to Sign Into Apps?

Dear Lifehacker,
Why do all these apps on my phone and on the web want my Facebook (or Twitter and Google) information to sign up for an account? Is it safe to use these? More ?

---

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/138zWTpOdeM/this-weeks-most-popular-posts-february-15th-to-22nd

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Schwarzenegger says new film has universal appeal

SEOUL, South Korea (AP) ? For his first starring role since before serving as California's governor for seven years, Arnold Schwarzenegger says he was looking for a film with universal appeal.

In "The Last Stand," Schwarzenegger plays the sheriff of an Arizona town tasked with stopping a Mexican cartel boss from returning to Mexico. It's the 65-year-old's first leading role since "Terminator 3" a decade ago.

He said in Seoul on Wednesday that he tries to pick projects that "could be popular not only in America, but all over the world."

"The Last Stand," the debut Hollywood film of South Korean director Kim Jee-woon, opens in Seoul on Thursday. Schwarzenegger recalled his memories of South Korea from his bodybuilding days, saying "it's a major player in the world stage economically and in every other way."

Source: http://news.yahoo.com/schwarzenegger-says-film-universal-appeal-110144198.html

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Conan O?Brien to Headline Washington Correspondents? Dinner

Photo Credit: NBC Universal

?Last year?s dinner featured Jimmy Kimmel, and Seth Meyers, Jay Leno and Craig Ferguson have been the entertainment in years past.?[HP]

My oh my, how time have changed. Once upon a Bush Administration ago it would have been utter anathema for a Hollywood liberal to be seen consorting with political bigwigs. But after Stephen Colbert?s legend-making performance where he skewered Dubya while standing next to him, there has been no looking back for the annual White House Correspondents? Dinner.

Up for hosting duties this year is late night funny man Conan O?Brien, who actually hosted the event once before waaaaay back in 1995 when it wasn?t such a big deal (and when neither was he, if you recall).

O?Brien marked the news by tweeting: ?I?m honored to host the WH Correspondents dinner. Get ready for 2 minutes of jokes, then 40 minutes on public employee pension reform.?

Pension reform has never been this funny.

Like this:

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Source: http://moejackson.com/2013/02/21/conan-obrien-to-headline-washington-correspondents-dinner/

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BILL WHITTLE?S VIRTUAL STATE OF THE UNION: PART ONE: TALKING ABOUT GUNS?.

Sorry, Readability was unable to parse this page for content.

Source: http://pjmedia.com/instapundit/163818/

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ZEN and TECH Fitness month sleep and relaxation special! 6pm PT/9pm ET. Be here!

Tonight Daniel Rubino of WPCentral joins us to talk about his former life as a sleep technician. We'll also be covering tips on how to relax, breathe better, meditate, and otherwise enjoy your life better. Don't miss it!

6pm PT/9pm ET. Be here!

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/oXiwVvmvHL4/story01.htm

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CBS News Anchor Rob Morrison Arrested For Trying To Strangle Wife

CBS News Anchor Rob Morrison Arrested For Trying To Strangle Wife

CBS 2 News’ “This Morning” and “News at Noon” anchor Rob Morrison was arrested in Darien, Connecticut early Sunday morning for allegedly choking his wife during a fight. Police also observed Morrision threatening his wife, CBS “MoneyWatch” reporter Ashley Morrison, after his arrest. Rob had become angry at his wife on Saturday evening that ended ...

CBS News Anchor Rob Morrison Arrested For Trying To Strangle Wife Stupid Celebrities Gossip Stupid Celebrities Gossip News

Source: http://stupidcelebrities.net/2013/02/cbs-news-anchor-rob-morrison-arrested-for-trying-to-strangle-wife/

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O'Brien to headline correspondents' dinner

FILE - In this May 24, 2012 file photo, comedian Conan O'Brien speaks at the John F. Kennedy Presidential Library in Boston. O'Brien will be spending a late night with President Barack Obama. The White House Correspondents' Association has chosen O'Brien as the featured act for its annual dinner on April 27. (AP Photo/Michael Dwyer, File)

FILE - In this May 24, 2012 file photo, comedian Conan O'Brien speaks at the John F. Kennedy Presidential Library in Boston. O'Brien will be spending a late night with President Barack Obama. The White House Correspondents' Association has chosen O'Brien as the featured act for its annual dinner on April 27. (AP Photo/Michael Dwyer, File)

WASHINGTON (AP) ? Late night talk show host and comedian Conan O'Brien will be spending a late night with President Barack Obama.

The White House Correspondents' Association has chosen O'Brien as the featured act for its annual dinner on April 27.

Association president Ed Henry called O'Brien "one of television's most innovative and influential talents."

Henry added: "As social media has changed all aspects of the media business, Conan has embraced this shifting landscape to become a creative force both online as well as in the traditional television model."

The association dinner is traditionally attended by the president and first lady, government officials and journalists. Proceeds finance scholarships and awards that recognize journalism excellence.

O'Brien appears prepared. On Monday he tweeted: "In honor of President's Day, I won't be getting along with Congress."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2013-02-20-Obama-Correspondents-O'Brien/id-e8d2d13e90924a48a13a08169d3b04aa

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Volvo Cars to shed 1,000 jobs: report

Thursday, 21 February, 2013

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Source: http://www.businesstimes.com.sg/breaking-news/companies-world/volvo-cars-shed-1000-jobs-report-20130220

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How the whale got its teeth

Tuesday, February 19, 2013

Whales are mammals, but they don't look like the mammals living around us, as they have a triangular fluke for tail, no hind legs and no body hair. And inside their mouths, their teeth are unfamiliar too ? being much simpler and 'peg like'. A multidisciplinary team of researchers have now married together the fossil record and the embryonic development process to investigate how the whale got its teeth.

Most mammals have four kinds of teeth, each shaped for specific tasks. In most mammals there are wedge-shaped incisors, a pointy canine, and premolars and molars with bumps and valleys that fit together like a mortar and pestle when you chew. Not all whales have teeth, but those that do, such as killer whales, have rows of simple peg like teeth, each one looking the same as the next. Whales use this spiked row of teeth to grab prey, but unlike other mammals, whales do not chew. In a new study published today in the open access journal PeerJ, Brooke Armfield and colleagues investigated the developmental processes that cause the teeth of dolphins, whales' smaller cousins, to be different, and tracked the evolutionary progression of their unique dentition across the fossil record.

Whales evolved from land mammals and so Armfield and co-workers first went to the fossil record to trace when and how whales evolved their simple teeth. The fossil record shows that, 48 million years ago, whales had the same four kinds of teeth just like most other mammals. Gradually, the teeth of whales became simpler and acquired their characteristic peg-like appearance around 30 million years ago, well after the time that they had acquired an array of adaptations for living in the water.

Next, Armfield and her colleagues explored just how teeth are shaped during development. Specific proteins in the embryo cause developing teeth to grow into certain shapes. Armfield and colleagues zeroed in on two proteins, BMP4 (Bone Morphogenetic Protein 4) and FGF8 (Fibroblast Growth Factor 8). BMP4 expression leads to teeth developing into simple prongs, and this occurs near the tip of the jaws, where the incisors form. Prior to teeth forming in the embryo, FGF8 expression in the back of the jaw leads to development of molar teeth with their complex hills and valleys in mice and other mammals.

Armfield and her co-workers studied FGF8 and BMP4 in pig embryos, relatives of whales and dolphins. Pigs have the four typical types of teeth, and, sure enough, the two proteins are distributed in the same way as they are in other mammals, showing that whales' ancestors likely had this distribution of gene expression too. Next, the authors moved on to examine dolphin embryos. Here, the pattern was different: FGF8 is present in the back part of the jaw, but BMP4 is present along the entire length of the jaw, including where FGF8 is found. The authors hypothesize that the overlapping presence of BMP4 in these new areas causes the teeth all along the jaw to be simple in shape, like incisors, and to be similar to each other. Interestingly, other researchers had shown that in mouse embryos in which BMP4 is experimentally introduced in the back of the jaw, the back teeth also take on this simplified appearance.

"It is exciting to identify a molecular change that occurred in nature and that so dramatically influenced the way in which a mammal can thrive in the ocean and to then trace the evolution of that change in the fossil record," says Armfield. "The simple shift in the location of proteins that influence tooth shape found in whales may help us to better understand how mammals evolved their complex tooth in the first place."

Says co-author Thewissen: "This shows that major changes to the design of an animal can result from small changes in early development, by simply shifting the region where an already existing protein occurs. It's a beautiful, detailed example of a small developmental change having a big effect in evolution."

###

PeerJ: http://https://peerj.com

Thanks to PeerJ for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

This press release has been viewed 51 time(s).

Source: http://www.labspaces.net/126874/How_the_whale_got_its_teeth

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Custom Built Mountain View Home that Overlooks the Golf Course! (Realty Executives Associates (Oodle)) $409,900

Additional Details:

Custom built house by graves construction overlooks the golf course with mountain views galore & has amenities that you find in million dollar homes! Amenities: open floor plan w/ ten feet. Ceilings, 8ft. Int. Doors, chef s kitchen (w/ granite, jenn air appl.,customized cabinetry & $1000 tiffany light!),irrigation sys., upstairs bonus room (has september. H&a, september. Bath & an office area!), porcelain tile, ten feet.ceilings, lots of crown, solid oak hardwood flooring, very large master br w/ master bath (4 x eight shower, bidet), screen porch & so much more!

Source: http://knoxville.oodle.com/u_rsxx_/3311103296-P227_10964u570,64/realestate.oodle.com___e2IdeSEZp5hkawkqbThWfsD0uw2YdD0gFMrPbWk9Rt-xHW5BWUBOR5-FXDo_N72dw2IJBCUwR814eZuoX7Iyp8iVe3bGjMXMePjaKBq77X2bw-xbX2-72N7023jsLeblXKEWutirsQY,

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BUSM authors propose potential epigenetic mechanisms for improved cancer therapy

Public release date: 19-Feb-2013
[ | E-mail | Share ]

Contact: Jenny Eriksen Leary
jenny.eriksen@bmc.org
617-638-6841
Boston University Medical Center

(Boston) A review article by researchers at Boston University School of Medicine (BUSM) proposes a new epigenetic hypothesis linked to tumor production and novel ideas about what causes progenitor cells to develop into cancer cells. Published in the February 2013 issue of Epigenomics, the article provides examples of how epigenetic drug treatments could be beneficial in treating cancers while also decreasing the likelihood of cancer relapse.

The article was written by researchers at the Boston University Cancer Center. Sibaji Sarkar, PhD, adjunct instructor of medicine at BUSM, is the article's corresponding author.

Cancer is a complex disease characterized by uncontrolled cell growth, division and invasion into other tissues. A 2004 review article published in Nature Medicine suggests that epigenetics, which is the phenomena whereby genetically identical cells express their genes differently resulting in different phenotypes and other factors play an important role in the formation of cancer originating from cancer stem cells.

Sarkar and colleagues propose that epigenetic processes, specifically DNA methylation, may trigger cancer progenitor cell formation from somatic cells in coordination with other cellular and environmental events. DNA methylation is a process that changes the DNA and causes genes to be silenced. In the absence of definitive proof of the existence of cancer stem cells, this hypothesis discusses a possible explanation for the formation and existence of cells that may develop into cancer. The researchers also explore why only some individuals develop cancer, despite identical genetic predispositions.

In cancer cells, the enzyme that maintains high levels of methylation in tumor suppressor genes is highly expressed, allowing uncontrolled growth. At the same time, many oncogenes, or genes with the potential to cause cancer, are activated and have lower levels of methylation. The apparent anomaly of the existence of both low and high rates of methylation could be explained with either the compartmentalization of these two processes and/or by the existence of both a methylation and demethylation system operating simultaneously at specific locations with the help of various accessory proteins.

The authors hypothesize the existence of both DNA methylating and demethylating enzymes in cells that regulate the methylation and demethylation process. Accessory proteins and/or small RNA factors could lead these enzymes to their sites of actions, resulting in some genes remaining methylated and others not methylated simultaneously within the same cellular environment. DNA sequences around the regions that are methylated and demethylated may also play role in these events. During drug treatments, the demethylating system dominates while the methylating enzyme is down-regulated, resulting in re-expression of silenced genes.

Recent studies have shown that epigenetic drug treatments prior to and with standard chemotherapy reduce the chance of cancer relapse.

"Progenitors are known to cause cancer relapse, and because epigenetic drugs can help destroy progenitor cells, these drugs could help reduce the chance of cancer relapse and improve the long-term outcomes of people with cancer," said Sarkar. "While our hypotheses are based on current knowledge, we are proposing important and exciting areas to be explored in the future."

###

Sarah Goldgar, Shannon Byler, Shoshana Rosenthal and Sarah Heerboth are co-authors of the article.

Research included in this review article was funded in part by the American Cancer Society.

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Public release date: 19-Feb-2013
[ | E-mail | Share ]

Contact: Jenny Eriksen Leary
jenny.eriksen@bmc.org
617-638-6841
Boston University Medical Center

(Boston) A review article by researchers at Boston University School of Medicine (BUSM) proposes a new epigenetic hypothesis linked to tumor production and novel ideas about what causes progenitor cells to develop into cancer cells. Published in the February 2013 issue of Epigenomics, the article provides examples of how epigenetic drug treatments could be beneficial in treating cancers while also decreasing the likelihood of cancer relapse.

The article was written by researchers at the Boston University Cancer Center. Sibaji Sarkar, PhD, adjunct instructor of medicine at BUSM, is the article's corresponding author.

Cancer is a complex disease characterized by uncontrolled cell growth, division and invasion into other tissues. A 2004 review article published in Nature Medicine suggests that epigenetics, which is the phenomena whereby genetically identical cells express their genes differently resulting in different phenotypes and other factors play an important role in the formation of cancer originating from cancer stem cells.

Sarkar and colleagues propose that epigenetic processes, specifically DNA methylation, may trigger cancer progenitor cell formation from somatic cells in coordination with other cellular and environmental events. DNA methylation is a process that changes the DNA and causes genes to be silenced. In the absence of definitive proof of the existence of cancer stem cells, this hypothesis discusses a possible explanation for the formation and existence of cells that may develop into cancer. The researchers also explore why only some individuals develop cancer, despite identical genetic predispositions.

In cancer cells, the enzyme that maintains high levels of methylation in tumor suppressor genes is highly expressed, allowing uncontrolled growth. At the same time, many oncogenes, or genes with the potential to cause cancer, are activated and have lower levels of methylation. The apparent anomaly of the existence of both low and high rates of methylation could be explained with either the compartmentalization of these two processes and/or by the existence of both a methylation and demethylation system operating simultaneously at specific locations with the help of various accessory proteins.

The authors hypothesize the existence of both DNA methylating and demethylating enzymes in cells that regulate the methylation and demethylation process. Accessory proteins and/or small RNA factors could lead these enzymes to their sites of actions, resulting in some genes remaining methylated and others not methylated simultaneously within the same cellular environment. DNA sequences around the regions that are methylated and demethylated may also play role in these events. During drug treatments, the demethylating system dominates while the methylating enzyme is down-regulated, resulting in re-expression of silenced genes.

Recent studies have shown that epigenetic drug treatments prior to and with standard chemotherapy reduce the chance of cancer relapse.

"Progenitors are known to cause cancer relapse, and because epigenetic drugs can help destroy progenitor cells, these drugs could help reduce the chance of cancer relapse and improve the long-term outcomes of people with cancer," said Sarkar. "While our hypotheses are based on current knowledge, we are proposing important and exciting areas to be explored in the future."

###

Sarah Goldgar, Shannon Byler, Shoshana Rosenthal and Sarah Heerboth are co-authors of the article.

Research included in this review article was funded in part by the American Cancer Society.

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2013-02/bumc-bap021913.php

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China expected to overtake U.S. to become world's largest iOS and Android market

This is the month that China is expected to overtake the U.S. to become the world's largest iOS and Android smartphone and tablet market, claims app metrics firm Flurry.

According to a report, last month both China and the U.S. had an active device installed base of 221 million and 222 million respectively. But this month this is expected to change, with China expected to have 246 million active devices, compared to 230 million in the U.S.

(Source: Flurry)

Flurry's data shows that during 2012, the U.S. smartphone and tablet market grew by 55 million new devices. However, over the same period, China added 150 million new devices. In fact, if it hadn't been for the boost that the holiday season in the U.S. gave to mobile sales, China would have passed the U.S. two months ago.

Flurry's data show the U.S. and China to be enormous markets for mobile devices, far surpassing the U.K., which trails far behind when it comes to active iOS and Android devices, with 43 million.

(Source: Flurry)

China has over 1.3 billion people, compared to the U.S. which has just over 310 million, so it come as no surprise to find China taking the top spot. Most of the Chinese growth is being driven by a rapidly expending middle class, who is showing an insatiable appetite for gadgets.

While the growth experienced in China staggering, isn't the country with the fastest growing mobile gadget market. That title goes to Columbia, which saw it's smartphone and tablet market grow by 278 percent over 2012, with Vietnam in second place with growth of 266 percent. China's growth is in sixth place.

(Source: Flurry)

Flurry claims to track over 2.4 billion anonymous app sessions per day across more than 275,000 apps from around the world, and says that it is able to reliably measure activity across more than 90% of the world?s smartphones and tablets.

Source: http://www.zdnet.com/china-expected-to-overtake-u-s-to-become-worlds-largest-ios-and-android-market-7000011447/

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ACE Fitness Certifications Review | Which one to choose?

American Council on Exercise (ACE) offers four different fitness certifications to suit the needs of different types of health & fitness professionals.

The American Council on Exercise (ACE) is the largest nonprofit organization for fitness certification, education, and training in the world. Founded in 1985, ACE has become an established resource for fitness trainers and clients, holding claim to some of the most comprehensive, unbiased scientific research in the fitness industry. This dedication as a leader among fitness organizations is evident as ACE provides a vast array of certifications designed to complement any fitness minded career path. Furthermore, ACE offers arguably the most accessible continuing education opportunities and professional resources to its certification holders.

The following four NCCA (National Commission for Certifying Agencies) accredited certifications are currently offered by ACE: Personal Trainer, Group Fitness Instructor, Health Coach, and Advanced Health & Fitness Specialist.

ACE Personal Trainer Certification

Since ACE is highly recognized in the fitness industry, those focused on having a future in personal training can be confident with their choice of becoming an ACE certified personal trainer. This certification includes learning the ACE Integrated Fitness Training model (ACE IFT), which is a newly developed personal training system that combines cardiorespiratory training with functional movement and resistance training. It also integrates stability, mobility and movement training to improve both performance and fitness.

ACE IFT promotes trainer-client interaction, something very important for client retention. This personal trainer certification will not only give you all of the tools that you need to be an excellent trainer, but to be a successful one as well. By teaching you how to form and maintain a good working relationship with your clients, you will have the skills to establish rapport and make a strong connection. This makes you better equipped to meet all of your clients? fitness needs and keep their business as well.

Certification Prerequisites & Exam Cost

You must be 18 years old and have a current adult CPR/AED certification and present a current government-issued photo ID. The exam is taken at one of their computer-based testing centers and with 500 testing center locations, finding a location near you is easy and you get your exam score immediately ? no waiting to find out if you passed.

It costs $399 for the exam alone, or anywhere from $499 to $699 for the exam plus study materials depending on the certification package that you choose.

Learn more about the certification packages available to become an ACE Certified Personal Trainer.

ACE Group Fitness Instructor Certification

This certification is geared towards those who are interested in leading workouts in a group setting. You will be trained to help motivate, lead, and educate clients towards improving their health. Though having potential to be very lucrative, not all clients prefer group fitness as it takes away from the one on one attention and customization that many clients want and need. However, with only so many hours in a day, group fitness can earn you a lot of money in a short amount of time and your answer to those who enjoy that workout setting.

Holding this certification means that you are knowledgeable about injury prevention, class design, anatomy, kinesiology, exercise physiology, instructional techniques, and cuing. Employers will know with the ACE group fitness instructor certification that you?re able to skillfully and effectively lead group exercise classes. Also, you will be more attractive to potential employers in general because ACE has a well-known standard of quality in the fitness industry.

With this certification, you will get support from ACE as long as your certification is up to date; support is also available from other ACE certified fitness professionals by email, phone, or live chat.

Certification Prerequisites & Exam Cost

You must be 18 years old and have a current adult CPR/AED certification and present a current government-issued photo ID.

Exam study packages range from $189.95 to $499.95. It?s important to note the exam registration voucher cannot be purchased individually for the Group Fitness Instructor certification. Only the $499.95 study bundle includes an exam voucher which allows you to take computer-based exam within 6 months.

Learn more about the different ACE Group Fitness Instructor certification packages.

ACE Health Coach Certification

This certification is an excellent credential for fitness, medical, allied health and human resource professionals. The ACE Health Coach certification focuses on integrating fitness, nutrition and the science behind behavior modification. Currently, the only Health Coach certification accredited by the NCCA, it easily brings together your current career with a holistic approach to health.

Health coaches help people in making lifestyle and diet changes that are necessary to improve their health. As a certified ACE Health Coach, you will be able to teach your clients about proper nutrition, map out exercise plans, and help them with any lifestyle or behavioral changes they might need to make. As a health coach your goal is to inspire, motivate, and support your clients every step of the way on their journey to achieving optimal health and wellness.

Holding the ACE Health Coach certification shows that you are well-versed in exercise science, nutrition, coaching strategies and client communication. This includes goal setting, how to motivate, designing programs for clients with specific needs (obese, diabetic, pregnant, geriatric, eating disorders, and other diseases), how to give feedback and encourage clients, proper nutrition, tools to educate clients, exercise physiology, kinesiology, and anatomy, psychological factors associated with the coach-client relationship, different learning styles, and strategies to facilitate changes in behavior.

Certification Prerequisites & Exam Cost

To sit for this exam, you must be 18 years old, have a current government-issued CPR/AED certification and submit supporting documentation showing you have either an NCCA-accredited certification in fitness, nutrition, health care, wellness, human resources or a related field or an associate?s or higher degree from an accredited academic institution or comparable work experience in any of these specified fields.

You can purchase an exam-only voucher for $399 or have the option of choosing from two ACE Health Coach certification packages priced at $499 or $599 ? both of which include an exam voucher. Each bundle contains various study materials designed to help you pass the exam and become certified.

Learn more about the certification packages available to become an ACE Health Coach.

ACE Advanced Health & Fitness Specialist Certification

Now health & fitness gurus can step into an in-demand professional role in clinical fitness programming. This unique certification allows you to market your services to hospitals and other medical facilities and organizations. Tap into an aging market, work with pre- and post-natal women, or dive into the biomechanical and physiological impact of disease and its effect on peoples? lives.

By having the Advanced Health & Fitness Specialist certification it shows that you are knowledgeable in preventive and post rehabilitative fitness programming for clients who already suffer from, or are at risk of becoming obese or developing metabolic, pulmonary, cardiovascular or musculoskeletal health conditions. This certification will help you stand out and make you more employable to allied healthcare organizations, hospitals, community health clinics and senior health facilities. Furthermore, it shows you are qualified to deal with the psychological components of working with patients that have various health issues and conditions.

You?ll be qualified to help people who already have health problems, as well as specific populations such as older adults, youth, and pre- and post-natal women. There is a growing need for certified professionals who meet these specific health and fitness requirements of people. The ACE Advanced Health & Fitness Specialist certification will allow you to work in this much needed capacity, with a credential that is highly regarded.

Certification Prerequisites & Exam Cost

To sit for this exam, you must be at least 18 years of age and have a current adult CPR and AED certificate. You?re also required to have a current ACE Personal Trainer or Health Coach certification; or another NCCA-accredited personal trainer or advanced fitness related certification; or have a bachelor?s degree in an Exercise Science or related field at the time of registration with supporting documentation. In addition, a minimum 300 hours of work experience in designing and implementing exercise programs for healthy individuals and/or at-risk individuals is required at the time of registration.

Study materials start at $122.95 for the standard package up to a $499 premier package which includes a voucher to take the exam.

Learn more about the study packages available to prepare for the ACE Advanced Health & Fitness Specialist certification.

ACE Certification Exam & Prep Time Information

Preparing yourself for any of the above ACE certification exams can range from 3 ? 6 months depending on current knowledge and skill level. ACE offers a weekly study plan based on three- or six-month time frames to keep you on track, as well as a number of online study materials to fit almost any schedule. Each certification exam covers 150 multiple choice questions that must be completed within a 3-hour period. Prep time may vary depending on your time, study habits, and length of time to learn and review purchased online study materials and resources. You also should consider the amount of time to obtain any of the prerequisites you may need. It is worthwhile to note that re-takes of any of these exams are $199 and testing for a second certification is only $199.

Source: http://www.exercise-science-guide.com/blog/ace-fitness-certifications-review/

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Visible Strategy: Autoresponders Rolodex

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Source: http://visiblestrategy.blogspot.com/2013/02/autoresponders-rolodex.html

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GOP foe calls for Hagel to be given Senate vote

WASHINGTON (AP) ? President Barack Obama?s pick to be defense secretary is unsuited to head the Pentagon, but Republican senators should stop stalling the nomination and allow a vote on Chuck Hagel, a leading opponent said Sunday.

?No, I don?t believe he?s qualified,? said Sen. John McCain, R-Ariz. ?But I don?t believe that we should hold up his nomination any further, because I think it?s [been] a reasonable amount of time to have questions answered.?

Republicans have angered Obama by delaying the formation of his second-term national security team, which includes Hagel, a former Republican senator from Nebraska, and John Brennan, the president?s top counter-terrorism adviser who?s awaiting confirmation as CIA director.

Critics contend that Hagel, who supported Obama over McCain in the 2008 presidential race, isn?t supportive enough of Israel and is unreasonably sympathetic to Iran. The nomination also became entangled in Republican lawmakers? questioning of how the White House handled the Sept. 11 attack against a US diplomatic mission in Benghazi, Libya.

GOP senators also have challenged his past statements and votes on nuclear weapons, and his criticism of the President George W. Bush?s administration lingers.

Republicans last week held up a confirmation vote but have indicated that they eventually would relent and permit a vote when they return from their break on Feb. 25.

Obama?s chief of staff, Denis McDonough, said Hagel, a Vietnam combat veteran, said was the right person to lead the Pentagon, and ?has one thing in mind: How do we protect the country??

Sen. Lindsey Graham, who?s led the opposition with McCain to Hagel?s nomination, said critics were ?doing our job to scrutinize ? one of the most unqualified, radical choices for secretary of defense in a very long time.?

?But at the end of the day,? said Graham, R-S.C., ?this is the president?s decision. I give him great discretion. I can?t believe one Democratic colleague is not upset by this choice enough to speak out.?

Graham referred to a letter he received from Hagel in response to questions about past statements on Israel, and the senator said, ?I?ll just take him at his word, unless something new comes along.?

McDonough was on ABC?s ?This Week,? while McCain spoke on NBC?s ?Meet the Press? and Graham was interviewed on ?Fox News Sunday.?

Copyright 2013 The Associated Press

Source: http://www.timesofisrael.com/gop-foe-calls-for-hagel-to-be-given-senate-vote/

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Hirscher wins worlds slalom at home in Austria

Austria's?Marcel?Hirscher reacts after the first run of the men's slalom at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb.17,2013. (AP Photo/Matthias Schrader)

Austria's?Marcel?Hirscher reacts after the first run of the men's slalom at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb.17,2013. (AP Photo/Matthias Schrader)

Germany's Felix Neureuther clears a gate during the first run of the men's slalom, at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb.17, 2013. (AP Photo/Alessandro Trovati)

Austria's Mario Matt clears a gate during the first run of the men's slalom, at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb.17, 2013. (AP Photo/Alessandro Trovati)

Italy's?Giuliano?Razzoli during the first run of the men's slalom at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb. 17, 2013. (AP Photo/Kerstin Joensson)

United States'?Ted?Ligety leaves the slope after missing a gate during the first run of the men's slalom at the Alpine skiing world championships in Schladming, Austria, Sunday, Feb.17,2013. (AP Photo/Matthias Schrader)

SCHLADMING, Austria (AP) ? Overall World Cup champion Marcel Hirscher won the men's slalom title on the last day of the skiing world championships for his first individual gold at a major event.

Hirscher held onto his first-run lead to finish in a combined time of 1 minute, 51.03 seconds.

Felix Neureuther of Germany was 0.41 seconds back in second. Mario Matt of Austria took third, 0.65 behind.

Three-time champion Ted Ligety of the United States skied out in the first run.

Hirscher, who finished second to Ligety in the giant slalom, missed the 2011 worlds because of a broken foot.

Hirscher's victory earned the host nation its second gold of the worlds, after the mixed team event.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2013-02-17-SKI-Worlds-Men's-Slalom/id-ad5a0d01c5b24923be651c9c26f734d3

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Historic Church Will Go to Make Way for CHO Extended Runway

A central Virginia landmark will soon be no more. The Pleasant Grove Baptist Church is coming down piece by piece. But even when it's gone, it won't be forgotten.

James Thomas was baptized at the church when he was 8 years old, and has been a member ever since.

"You didn't realize that it meant that much to the community until they started talking about taking it down," Thomas said.

The church was built in 1875 but now, one of the oldest African-American churches in central Virginia is becoming a skeleton.

"I guess we were in the way of progress," Thomas said. "Progress moves on,"

When the Charlottesville Albemarle Airport (CHO) extended the runway, the church fell into the runway protection zone.

"If an airplane fell short of the runway, there's no structures that would be in jeopardy," said William Pahuta, interim executive director of CHO.

As workers tore out the church's floorboards, they found the markers of the congregation's Sunday best.

"You get those spike heel shoes, they can do some damage in a wood floor," Thomas said. "A lot of the floors in there look like they had been stamped."

And just as the congregation left its mark on this building, the building is leaving behind a bit of its light. The original stained-glass windows were chiseled out of their frames and will be moved to the church's new home just down the road.

Thomas says the windows will help the congregation mix the old with the new.

"Nice to look back on the past but you can't dwell on it. We can look back on this as a great building stone," Thomas said.

He hopes the new building will serve them as well as the old one did. The congregation is already meeting on Sundays in their new home on Earlysville Road. Once they've finished saving certain pieces, the rest of the church will be demolished at the end of the month.

Source: http://www.nbc29.com/story/21221392/historic-church-will-go-to-make-way-for-cho-extended-runway

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PFT: Broncos will use franchise tag on LT Clady

AP

Former Jets quarterbacks coach Matt Cavanaugh admits that QB Tim Tebow wasn?t used ?as much as we should have, probably.?

A pair of Bills season-ticket holders had a Bills-themed wedding.? (The party was crashed by a Giants fan.? Then a Redskins fan.? Then two Cowboys fans.)

Mel Kiper thinks that the Patriots should add WR Tavon Austin to replace Wes Welker, if Welker is allowed to walk.? (And we realize that we lost at least 49.6 percent of you at ?Mel Kiper thinks.?)

The Dolphins have signed CFL LB Lee Robinson.

Ravens RB Ray Rice hopes and prays the team will find a way to keep FB Vonta Leach.

Bengals offensive line coach Paul Alexander will attend Competition Committee meetings in Indy to discuss chop blocks and holding.

Steelers minority owner Rita M. McGinley, 94, died on Friday.

The Browns? official website has weighed in on the question of whether owner Jimmy Haslam will be less involved in the team now that he is working in Tennessee again.? (And since it?s the Browns? official website, you really don?t need to read it to know the bottom line.)

Texans G.M. Rick Smith will receive the Charlie Ward Tribute to Excellence Award on Saturday night.

Jaguars defensive coordinator Bob Babich will use a 4-3 defense with some 3-4 elements.

The Colts have only eight players on the roster from their Super Bowl XLIV team; three of them will become free agents.

Steve Hoffman, a 23-year NFL assistant, will serve as assistant special-teams coordinator with the Titans.

One of the age-discrimination lawsuits pending against the Chiefs has gone to trial.

Broncos LB Joe Mays, lost for the season in Week Eight with an ankle injury, hopes to be ready to go for the start of OTAs.

So what can the Chargers learn from the Ravens?

The all-time Raiders interception list is led by the guy who draped himself in Stickum, at a time when it was socially acceptable to do so.

Giants RB Andre Brown is preparing to be the starter.

The Redskins will have to adjust their asinine ?70 high schools? argument to 69.? (Shut up, Beavis.)

The Cowboys trust Bill Callahan (enough not to sabotage a Super Bowl . . . if they ever get there again).

Eagles coach Chip Kelly likes the continuity that tight ends coach Ted Williams, who has been with the team since 1995,? brings to the table.? (Or maybe Kelly was enamored with the idea of giving employment to a frozen head.)

Several Packers greats will be signing autographs this weekend at the Grand Geneva Resort and Spa.

The Bears? new offense will reflect a compilation of multiple systems.? (Is ?compilation? the FCC-approved alternative to ?clusterf?k??)

The Lions won?t raise ticket prices for 2013.

The Vikings? sixth-round pick won?t go to Washington because QB Donovan McNabb didn?t play enough in 2011 to satisfy the play-time threshold that would have sweetened a sour deal.

Panthers LB Luke Kuechly is slightly more inconspicuous at Boston College than QB Cam Newton is at Auburn.

The Buccaneers have a huge advantage over the rest of the NFC South when it comes to cap space.

Saints QB Drew Brees may have let the cat out of the bag regarding the return of WrestleMania to the Superdome.

It?s unlikely that the Falcons? ?give us a new stadium or we?ll move . . . to the suburbs? tactic will get anyone worked up.

With the Cardinals projected at more than $3 million over the cap, G.M. Steve Keim knows some tough decisions are coming.

Was the Seahawks defense in 2012 the best in franchise history?

49ers LB Aldon Smith has added MMA training to his offseason repertoire.

The Rams are accepting applications for the fifth Annual Playground Build/Community Improvement Project.? (At least Titus Young will have someplace to hang out.)

Source: http://profootballtalk.nbcsports.com/2013/02/15/broncos-will-use-franchise-tag-on-ryan-clady/related/

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U.S.-China Tensions: What Must Kerry Do?

In the latest installment of China File?s Conversations series, Elizabeth Economy, Andrew J. Nathan and Orville Schell respond to Nina Hachigian?s recommendations to new U.S. secretary of state John Kerry. In a recent essay at the Center for American Progress, Hachigian looked beyond immediate issues such as the Diaoyu Islands dispute, cyber security and North Korean nuclear testing to a broader question in Sino-U.S. relations:

The United States and China have no shared vision for what their future bilateral relationship could or should look like. They have not articulated a clear understanding of how they could continue to co-exist in peace a decade or two down the road, and they need to develop a shared, tangible idea for the future of the relationship.

Hachigian suggests further integrating China into the international ?web of laws, norms, and institutions?, which it currently suspects has been spun by the West to trip it up. This approach is encapsulated in a proposed draft of Kerry?s first speech in China.

From the responses at China File:

Elizabeth Economy: I think Nina is right to identify a lack of shared vision as a serious challenge in the U.S.-China relationship. Unfortunately, I don?t think that at this point in time it is possible to have such a shared vision?beyond what we have always had, namely a stated commitment to peace and stability in the Asia Pacific and to free and open markets. I am fairly sure, for example, that part of our vision for the relationship includes a vastly reformed China (economically and politically)?probably in ways that the Chinese leadership is not interested in reforming, or at least not interested in reforming at the pace we would like. [?]

Andrew J. Nathan: [?] To be sure, it is hard for any observer ? even us, much less policy makers in Beijing ? to figure out what American strategy really is. I sometimes even wonder whether it?s possible for a country with two parties that alternate in power, three branches of government, fifteen fairly independent executive departments, and 535 entrepreneurial legislators, to have a coherent strategy. [?]

Either way, the Chinese need to know where the U.S. really stands. It?s understandable that they will test the U.S. in rhetoric and in action to find out where Washington?s bottom line lies. We American observers will find out the answer along with China.

Orville Schell: [?] Even though Party General Secretary Xi Jinping, China?s next president, has said that he would like to see U.S.-China relations have a fresh start, it is unlikely that there will be a major ?re-set? any time soon. Both Beijing and Washington seem far too root-bound by their own issues and inner- and inter-party politics to step out boldly into any kind of new mutual foreign policy framework.

Hachigian argues that the ?default prediction? in the absence of a shared vision for the future is ?inevitable violent conflict.? At The New York Times this week, on the other hand, Zbigniew Brzezinski wrote?that ?I do not believe that wars for global domination are a serious prospect in what is now the Post-Hegemonic Age.?

Admittedly, the historical record is dismal. Since the onset of global politics 200 years ago, four long wars (including the Cold War) were fought over the domination of Europe, each of which could have resulted in global hegemony by a sole superpower.

Yet several developments over recent years have changed the equation. Nuclear weapons make hegemonic wars too destructive, and thus victory meaningless. One-sided national economic triumphs cannot be achieved in the increasingly interwoven global economy without precipitating calamitous consequences for everyone. Further, the populations of the world have awakened politically and are not so easily subdued, even by the most powerful. Last but not least, neither the United States nor China is driven by hostile ideologies.

Moreover, despite our very different political systems, both our societies are, in different ways, open. That, too, offsets pressure from within each respective society toward animus and hostility. More than 100,000 Chinese are students at American universities, and thousands of young Americans study and work in China or participate in special study or travel programs. Unlike in the former Soviet Union, millions of Chinese regularly travel abroad. And millions of young Chinese are in daily touch with the world through the Internet.

All this contrasts greatly with the societal self-isolation of the 19th- and 20th-century contestants for global power, which intensified grievances, escalated hostility and made it easier to demonize the one another.

Brzezinski?s prescription of ?vital and robust? institutionalized cooperation, though, is similar to Hachigian?s.

Contemplating the less arguable inevitability of ?foolish, impetuous, or incompetent leaders in one capital or the other, or maybe even both?, Stephen M. Walt suggested what aspects of this cooperation might look like. From Foreign Policy last month:

The bottom line is that Washington and Beijing have an obvious interest in taking steps now that might make their relationship easier to manage in the future. In particular, establishing rules of the road for naval activity (similar to the earlier Incidents at Sea agreement) might reduce the danger of an unintended clash on the high seas. Reaching an understanding on the use of unmanned drones or cyberattacks would help too. Military-to-military contacts and other forms of elite exchange would be a good idea as well, so that elites in both societies know the people with whom they are dealing personally and are less likely to misread or misinterpret what they may do while in official positions. None of these steps makes rivalry disappear, but together they could help keep it from boiling over.

And that just might be the greatest contribution that these two states could make to international peace and security over the next 25 years.

Efforts to establish an institutional ?web? are likely to provoke some suspicion in China. An op-ed in the overseas edition of People?s Daily last July articulated a bleaker view of developing relations between the two powers:

Over the next 5-10 years, the difference in Sino-US power will make a great leap towards transformation from a difference in quantity to a difference in quality. Authoritative international organizations have already roughly estimated that the Chinese economy will overtake the US in total size by around 2020 or so. During this period, China?s military strength and sci-tech capacities will also continue to rise. The US strategic community is currently debating three basic questions with respect to China?s rise: How to respond to the challenging resource, energy, and economic demands of a great power with 1.3 to 1.5 billion people? How to respond to the challenges posed by the political system, development model, and cultural values of a socialist great power? And how to respond to the military security challenges of a great power that has not yet settled all of its issues of sovereignty and territorial integrity?

During this period, the US is likely to use non-military methods to envelop China or seek to perturb its rise, to win strategic gains, to bring about a revival of national power, and to ensure its hegemonic status. [? T]hrough an approach premised on strengthening alliance relationships, upgrading cooperative partnerships, and by splitting apart China?s ties to North Korea, Pakistan, and Myanmar while seeking to rebuild Russo-American relations, and other steps, they will seek to put China in a passive position in its foreign affairs, complicate China?s external environment, and constrict the strategic space for China?s rise; and through the development of dialogues and commonly-accepted definitions of what the Americans call the ?global commons? of sea, air, space and cyber, they will seek to substantially weaken China?s ability to compete with or strategically challenge the United States.

The article achieved online notoriety for its suggestion that the U.S. would use groups such as rights lawyers and dissidents to undermine China?s political system.

See also coverage of Kerry?s comments on China at his Senate confirmation hearing last month, via CDT.

Source: http://chinadigitaltimes.net/2013/02/u-s-china-tensions-what-must-kerry-do/

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Kim Kardashian-Kris Humphries Divorce Trial: Scheduled!

Source: http://www.thehollywoodgossip.com/2013/02/kim-kardashian-kris-humphries-divorce-trial-date-set/

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Engineers union files complaint, accuses Boeing of intimidation

Friday, 15 February, 2013

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'Walmart moms': struggling but hopeful ? and estranged from Congress

Two groups of 'Walmart moms,' a demographic studied by pollsters, gathered after the State of the Union address. Asked if politicians understand their lives, the answer was a resounding 'no.'

By Linda Feldmann,?Staff writer / February 14, 2013

Life isn?t easy for ?Walmart moms? ? women with children at home who shop at least once a month at the world?s largest retailer. They are struggling to pay the bills and raise their kids. Most are married; some are their family?s sole breadwinner after their husband?s layoff.

Skip to next paragraph Linda Feldmann

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Linda Feldmann is a staff writer for the Monitor based in Washington.

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They use words like ?busy? and even ?chaotic? to describe their lives, but through it all, they remain hopeful, two focus groups conducted this week reveal about this key bloc of swing voters.

?Without hope, what do you have?? says Courtney G. from Kansas City, Mo., a mother of two young children who works two part-time jobs. Her husband was laid off, and his severance is running out.

A bipartisan team of pollsters began studying this demographic in 2008, and has been tracking their views since. Walmart moms represent about 15 percent of the electorate; half have household incomes under $50,000 a year, 60 to 70 percent are white, and almost half are college-educated.

They voted for Barack Obama in 2008, swung Republican in the 2010 midterms, and voted narrowly to reelect President Obama last fall. In other words, they mirror the electorate as a whole, and can offer clues to both parties on how to address the issues of the day.

?They have logistical struggles and difficulties,? says Margie Omero of Momentum Analysis, a Democratic polling firm. ?That?s the prism and the lens through which they view all political issues.?

The focus groups of 10 women each ? one in Kansas City, the other in Philadelphia ? met on Wednesday to discuss Obama?s State of the Union address the night before. A few women had watched the whole speech, but most had not. After all, they?re busy moms, juggling work, school, kids? activities, volunteering, and family time.

Videotapes of the two sessions were presented to a group of reporters in Washington on Thursday.

The focus group organizers ? Momentum Analysis and the Republican firm Public Opinion Strategies ? showed the women clips from Obama?s speech and then solicited comments. When asked if Washington politicians understand their lives, the answer was a resounding ?no.?

?There?s a certain amount of isolation,? said Maggie L., a homemaker from Kansas City. ?Even the good people get sucked in.?

The women described members of Congress as living lives of luxury, while average folks like them are barely getting by.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/juKdW2KYtAk/Walmart-moms-struggling-but-hopeful-and-estranged-from-Congress

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