While most analysts are still buzzing about increasing mobile technology, Paul Rouke, of econsultancy.com, hopes that 2013 will finally be the year where conversion optimization becomes the buzz phrase of the business world. If your department is experiencing a low client conversion rate, the culprit may be your site design. That?s right, your virtual business card (your website) needs work. Here are a few ideas from ConversionXL.com on how you can optimize your site.
Zero Downtime
When a company?s server is down, that means no conversions, no customer support, no nothing. When your server is down, so is your business. There are plenty of?virtual private server hosting?services out there that offer server packages with 99.9 percent uptime guaranteed. Purchasing a reliable virtual private server that has a high percentage of uptime will help ensure that your site is always open for business.
Seal of Approval
Businesses that use security seals ??to ensure customers that their online purchases are secure, that they have a guarantee of satisfaction with services, or that they will match a competitors price ??can increase their chances of conversion. Posting these guarantees of satisfaction can tip the scales between businesses, especially if both sellers are offering the same product or service at the same price as their competitor, but the competitor is not offering a seal of satisfaction.
Contact Forms
If you?re having trouble getting prospects to fill out your contact form, reduce the number of fields in the form. Think about it, how much information do you really need? Name, email and the option to send a message is all a company needs to make contact with a client who is interested.
Action Words
Lots of sites use bullets and headlines that get to the point, to grab a visitors attention. Being brief and bold in your verbiage will call attention to details on a homepage faster. The faster a customer can find what they need, the faster you can make a sale.
Urgently Red
Many of the tips that were offered by ConversionXL.com referred to using the color red to draw attention and to illicit a sense of urgency. Using red to highlight special offers and sales can also call attention to details. Using red buttons or hyperlinks, to help a user to see what they need to click on faster, is a tip that retail giant Target has successfully used on their website.
Sometimes conversion optimization can happen when a company realizes that less is more. Using negative space and limiting the amount of information on the home page can cause a customer to become curious for more information. More company sites are seeing that the facts behind their product or service are what is selling their products and services. Sometimes it?s just as simple as that.
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